Sustainable Underwear, Tops and Socks for the Adventurous Man

Sustainable Underwear, Tops and Socks for the Adventurous Man

Bluebuck is a bold new brand of sustainable men’s underwear, tops and socks. Made from premium organic cotton, each product is robust yet refined, just like its wearer.

Founded by Pierre David, a Frenchman living and working in London, the label combines the best of French style, British cool and a global sense of adventure. Bluebuck’s mission is to craft superior ecofriendly collections with a rugged, masculine sensibility.

Bluebuck, who?

BLUE speaks of the sky, the sea and the natural world as well as being a colour closely connected to purity, while the image of the antlered BUCK is one of raw masculinity. Bluebuck is a brand for the man who combines the rugged and the natural; who has a keen sense of environmental responsibility aligned with a strong sense of self.

Eco-friendly underwear with a lower carbon footprint

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A Bluebuck man takes climate change seriously. He believes he can take action to minimize his impact on the planet. Bluebuck believe this too. So at every step of design and manufacturing process they ask themselves: ‘How can we minimize our
carbon footprint?’ Bluebuck is committed to producing a truly green product.

Clean renewable energy

Bluebuck pride themselves in selecting factories that use clean energy. By harnessing wind, sun and hydro-power, Bluebuck create products with minimum impact on the environment. In fact, 75% of the electricity used in their Austrain factory and 50% in their Portuguese factory come from renewable energy sources.

To add to the mix, they are also proud that 100% of the electricity used in their London office comes from renewable sources, supplied by Ecotricity.

Made in Europe

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Unlike many brands that are ‘Made in Europe’, which usually simply refers to where the product is assembled, all components are produced in Europe. The fabric is knitted, then cut and assembled in Portugal using organic cotton sourced from Turkey. Even the finer details are produced in Europe: waistbands are made in Austria and the labels are created in Italy.

Once assembled, all products are moved by road, which produces around 75% less CO2 than fuel-guzzling planes.

Last longer. Waste less.

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By design Bluebuck products are made to last longer, meaning less waste. They are extremely hard-wearing, durable and reliable.

Bluebuck select the very best materials available in order to ensure quality and durability. Fabrics longevity is also woven into the very design of Bluebuck products. Don’t subscribe to collections that fall in and out of fashion over the seasons. Bluebuck design all pour products in classic styles that remain stylish and timeless

The Nautical range of briefs and trunks is available in navy, white, pink, grey or ice blue with contrasting stripes. With 95% super soft organic cotton and 5% elastane, they’re kind to the skin and flexible enough to take on the most challenging of outdoor activities.

Like the Bluebuck? Shop here.

Slip Inside A Pair Of BOX Briefs

Man in white briefs, man in underwear, underwear, briefs, man in white pants, hot guy in pants

We know that wearing briefs keeps everything tucked away and gives full support, unlike a pair of boxers which make you feel a little freer. That’s why at BOX they stock a simple yet supportive style of briefs, fit for everyman’s wardrobe.

Briefs are an underwear classic, they’re high up the leg with a classic look that epitomize underwear, they’re best used when wearing slightly tighter fitting clothing and help to keep everything in place and secure. A standard go-to style for underwear, they cover your entire backside and package, leaving your upper thighs and leg exposed, making them comfortable with almost anything.  Whether its for everyday dressing or physical activities such as sports, briefs help to keep everything in check, whilst still remaining comfortable.

BOX briefs follow the same formula. Created using the softest Cotton and combined with a elasticated waist, branded with the distinctive BOX logo, these sleek, supportive and frankly quite sexy briefs belong in your wardrobe. Experience comfort and style, moulded into the perfect brief with BOX Briefs, available in both white and black for simple yet effective style.

Anybody can be a BOX boy and with the varied sizes ranging from Small to X-Large there’s something for every package. So why not slip yourself into a pair, feel comfortable and send them a selfie of you in your BOX!

BOX are a hot topic many celebs as we speak!

Top Tips To Look After Your BOX Briefs:

When Washing, use a cool wash to ensure the material does not shrink and the material stays soft and comfortable.

Stop the wear and tear of your briefs by turning them inside out when washing and drying. This reduces pilling which contributes to dulling of the fabric and when drying, stops the sun zapping colour right out of the material.

Washing too often can cause wear and tear, and do not mix colours with whites. This will help to keep the full colour in the material.

Take a look at some of the BOX boys showing off their briefs below.

Man in white briefs, man in underwear, underwear, briefs, man in white pants, hot guy in pants

Man in white briefs, man in underwear, underwear, briefs, man in white pants, hot guy in pants

Man in white briefs, man in underwear, underwear, briefs, man in white pants, hot guy in pants

Man in white briefs, man in underwear, underwear, briefs, man in white pants, hot guy in pants

As always, you can find more about BOX briefs by visiting their website, and view and purchase more underwear collections on the product pages. For more sexy images and stories from BOX and the boys, you can read more of of blogs and check out more of the boys here.

The Best Damn Guide: Men’s Underwear

High Street Gent's Men's Underwear Guide

It’s a shame we can’t all look like David Gandy, Tom Hardy or Christiano Rolando (unfortunately the list is endless) in our pants. But in reality we can all feel good in the underwear providing we have consideration of fit, material and quality – which are all more important than the brand name on the band.

So ditch your saggy, over-priced Calvin Klein’s (probably bought from TK Maxx) and start thinking about what’s right for you and your chap…

To help you on your way, we reached out to a handful of industry experts to compile these essential rules on style, fabric and maintenance.

How To Pick An Underwear Style

Of all the seminal moments in a man’s life – graduations, weddings, the first curled fist of your child around your little finger – none means more than the first time he chooses his own underwear.

But what worked for prepubescent you isn’t your best choice now. Your body’s changed. Your needs have changed. Somewhere there’s a fit that’s more snug. More supportive. More flattering.

Men’s Briefs: This is the traditional Y front. It’s not for everyone but it offers great support and a neat fit. Particularly good for men with large thighs.

Men's Underwear Guide - Briefs

Men’s Trunks: These are a newer style and offer the simplest silhouette, ideal for wearing under slim-fit trousers. They sit perfectly on the hip, a little lower than other styles, and are short in the leg, cutting across mid-thigh, which make them best for men with slimmer legs.

Take care with ‘hipster’ styles, warn the experts at M&S; they sit low, so work best with tucked in shirts. Or you risk an intimate breeze every time you bend down.

Men's Underwear Guide - Trunks

Men’s Boxer Shorts: Traditional boxer shorts offer maximum coverage, comfort and breathability but can often bunch and ride up so do not work well with slim trousers. Our boxers offer a modern, tailored cut that is much more flattering and works well with slimmer legwear. This new approach means they complement any body shape, being both flattering and extremely comfortable.

Men's Underwear Guide - Boxer Shorts

Men’s Boxer Briefs: These are a hybrid between the traditional boxer short and the trunk – they sit on the waist and are slightly longer in the leg. Universally flattering and versatile, they’re the go-to option for most. Particularly good for those with fuller buttocks.

The Best Damn Guide Men's Underwear

Why Your Underwear Fabric Matters

Three things matter in your most intimate wear: comfort, support and breathability. Pants brands have long defaulted to cotton and jersey, which provide all three. But textile innovation offers the modern man new ways to keep himself cool and dry. These new fabrics are often sustainable, breathable and even heat-sensitive.

Cotton: An old classic. This is a brilliant fibre for underwear. It’s naturally breathable, soft and hypoallergenic.

Jersey: It’s soft and lightweight with a natural stretch, making it the perfect choice for guys on the move. Opt for a stretch style, with higher elastic content for added support if you spend your weekends exercising as opposed to relaxing.

Silk: It’s a classic choice, but silk is quickly disappearing from the underwear market. And for good reason. Although it offers incredible lightness and breathability, it’s a delicate fabric that doesn’t benefit from wash and wear and damages easily.

Mesh: The go-to material for sports-oriented underwear, mesh is light and breathable. Some brands go more specific and use heat-sensitive mesh fabric that helps disperse body heat and leaves your pants feeling cool to the touch – even after a bout of cardio.

The Best Places To Buy Your Underwear…

Men's Underwear - High Street Gent

Online stores like Deadgoodundies.com (DGU) have several advantages for men seeking something new or different. Online retailers offer far more choice in terms of brands, cuts and colours than stores, and you can shop in total privacy (DGU ships completely plain parcels too).

DGU founder Adam Davies says: “We constantly update our stock, every week and sometimes daily in peak season, so there’s always something new to see. But we also stock many classics and repeatable favourites from the best international brands, plus swimwear for men, year round. Men’s underwear has developed enormously in recent years, using yarns like modal or bamboo and creating ergonomic designs that can boost or just cool your boys. The main criteria for anyone shopping for men’s undies are of course comfort and looks, but there are many more considerations before you find the perfect pair – price, shape, fabric, sizing, pouch capacity, waistband depth and brand visibility to name a few. Plus I am always available to answer questions for customers before they buy.”

Real men should look to specialists such as Deadgoodundies.com because they stock more than 20 brands, with more arriving this year, they ship to over 80 countries and stock everything from minimalist thongs via briefs, trunks and boxers to meggings, bodies and loungewear, swimmers, socks, tees and tops. Several of their collections, or the extent of the range DGU sells, are unique in the UK.

For a readers and friends overseas, another great online store, producing wholesome and very comfortable underwear is Tani USA. Tani’s singular mission is to set a new standard in underwear, aiming to create the worlds best and most comfortable undergarments. If you feel compelled to try a new style or need some extra support, we recommend you head over to their website straight away. (Tani Trunks pictured above).

Luxury

Ignore the ads. Fashion brands tend to steer toward cuts and materials which flatter the likes of Justin Bieber, not you.

Athletic

Men's Underwear Guide - Jock Strap

If you’ve ever tried to run in baggy boxers, we sympathise. Athletic underwear comes with special requirements – it has to keep you in place and be breathable enough to cope with sweaty gym sessions. Try a jock-strap or an purpose made athletic pant, it’ll do you a world of good! A good place to visit for jock straps that will be perfect to your sporting needs is Jock Up!

Shop here.

The Other ‘Underwear’ You Need To Know

These days, underwear is about more than just pants. Here’s everything else you should slip between skin and clothes.

Undershirt

Men's Underwear Guide - Undershirt

This isn’t necessary all the time, but an undershirt prevents sweat stains and means your actual shirts need washing less so last longer.

Go for a V-neck – few things kill your look like a crew neck behind an open collar – in breathable cotton. Look for tight fits in light grey – it’s less visible under a white shirt than white. Vests also create visible lines on your shoulders, so stick to tees.

Socks

White socks are streetwear’s current obsession, but if you’re not in a hoodie, stick to classic black or navy. Your socks should be long enough to show no skin when you cross your legs, unless you’re after mankles. In which case, Primark’s invisible socks let you flash yours without stinking out your shoes. Try visiting the London Sock Company for some pretty neat socks.

Shop here.

Lounge Wear

Lounge wear

Instead of running between the shower, the bedroom and darting across the landing with your crown jewels on show for everyone (the postman doesn’t want to see that), consider a dressing gown. Bown of London have a variety of British made, quality and masculine dressing gowns.

Shop here.

 How To Keep Your Underwear Looking Good

You’re not Bridget Jones (you have a bit too much between your legs for that), so you’ve no excuse for grey, saggy pants.

Wash: Obviously never mix whites with greys, off-whites or colours as they will lose their sheen. Temperature is key too – a hotter wash does more damage to the fabric, so stick to 30 degrees and, if possible, use a gentle wash cycle. Silk, because of its delicacy, should always be hand-washed.

Dry: Drying your underwear flat means they keep their shape better. Due to their delicate nature, it’s best to avoid a dryer.

Storage: If you’re keen to go the extra mile you can fold your underwear in tissue paper to preserve the fabric and keep it neat and unwrinkled. Another tip is to store garments with lavender or cedar wood – the scent will deter moths.

So there you have it – we constantly reiterate that your underwear is so important chaps. Get what’s right for your shape AND size. For more ideas on style, cut, fit and support, shop here.

We recently carried out a survey of 100 men to find out which underwear is preferred by us blokes! We found that top spot goes to Boxer-Briefs, closely followed by briefs.

Boxer shorts and Jock straps bought up the rear, if you pardon the pun, offering varied support is clearly our issue!

So there you have it…our ultimate guide to men’s underwear!

highstreetgent.com publish regular men’s underwear articles with tips, tricks and reviews. If you have an underwear brand you would like to feature, or would like to find out more information, please contact dan@highstreetgent.com.

Underwear that’s along for the ride

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Undamentals

Earlier in the year we conducted some research into what you chaps want when it comes to your undies! We were lucky enough to do this with a cracking brand called Undamentals. To read that article, our findings from the survey and to find out more about some very comfy briefs, view it here: The Fundamentals of Undamentals.

In the mean time, Undamentals is a new Zurich-based startup that designs, manufactures and sells men’s underwear online via their easy to control subscription service. You need never worry about your top drawer again!

They are a lifestyle brand offering great quality, stylish underwear, delivered to your door and completely hassle-free. They aren’t selling the perfect body so you’ll never see their pants on a model; Undamentals have reimagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Always with you and offering support, Undamentals are your humble partners on life’s journey.

The approach builds on the trend for online-only fashion brands and subscription business models with notable startups experiencing recent success in the US.

Undamentals brings this offer to the European market & beyond, with a grown-up proposition for the stylish and fashion conscious man.

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Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, they make this hassle-free and reliable. All Undamentals subscriptions can be managed easily on-line, either to cancel, skip or change as and when you want.

Undamentals confidently focuses on a core range of styles in denim-inspired colours and sells them direct to consumers through its own website. Consumers can buy a single pair or a pack of 3 either as a one-off purchase or by signing up for the easy to control subscription service, receiving their Undamentals every 1, 3 or 6 months at a competitive discount.

Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner labeling messaging and playful delivery packaging.

Don’t forget, Undamentals offers a risk-free first purchase. If you’re not happy with the product, you’ll get your money back or another pair to try… you don’t even have to send them back.


The Kickstarter Campaign

undamentals

Undamentals are building a lifestyle brand offering great quality, stylish products for men – they want to change the way men buy their essential products – removing the hassle and always keeping everything fresh. Everything will be available via regular subscription, delivered directly to your door and completely hassle-free.

They’ve spent 18 months developing products, brand positioning, logo, website, packaging and delivery processes. The initial focus will be a small range of classic-styled underwear in brief and boxer brief styles.

They have re-imagined the selling of underwear by displaying them in everyday situations throughout your daily journey. The cleverly designed photographs, logo and digital icons all maintain this theme.

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The seams on your Undamentals are designed to stretch as you move and then bounce right back into place, the flat stitching will ensure the ultimate in comfort, wherever your daily ride takes you. Undamentals are made with top grade stretch cotton for a perfect fit and have a soft lined waistband for extra comfort

Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, Undamentals makes this hassle-free, enjoyable and reliable – on your smart phone, tablet or desk-top.

These stylish, understated & award winning underwear for men are great…Here’s what we said last time:

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 So, get involved and join in, become an Undamentalist!


Kickstarter

Check out Undamentals Kickstarter campaign here, we’re firm believers in this brand and back them hardheartedly! As an added incentive for you, our cracking readers, the guys at Undamentals have offered you an High Street Gent exclusive – They will add a free extra pair to any pledges of 2 pairs or more when they hit target. All you have to do is email hey@undamentals.com with your Kickstarter username and the guys will start your journey!

 

The Fundamentals of Undamentals

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Here we go again with another underwear review I hear you say…well this one is by far the best yet. Not only for the past few months have I been following this start-up company’s journey, the chaps there have given me an exclusive 50% discount for you gents. (Have a  scroll through and you’ll find out about this new brand and grab yourself a discount at the bottom).

Undamentals

Undamentals is a new Zurich-based startup that designs, manufactures and sells men’s
underwear online via an easy to control subscription service. You need never worry about your top drawer again!

They are a lifestyle brand offering great quality, stylish underwear, delivered to your door and completely hassle-free. They aren’t selling the perfect body so you’ll never see their pants on a model; they have reimagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Always with you and offering support, Undamentals are your humble partners on life’s journey. Comfortable and stylish with denim inspired mélange colours and the best fabrics.

Undamentals’ approach builds on the trend for online-only fashion brands and subscription business models with notable startups experiencing recent success in the US. Undamentals brings this offer to the European market & beyond, with a grown-up proposition for the stylish and fashion conscious man.

Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, we make this hassle-free and reliable. All Undamentals subscriptions can be managed easily on-line, either to cancel, skip or change as and when you want.

Undamentals confidently focuses on a core range of styles in denim-inspired colours and sells them direct to consumers through it’s own website. Consumers can buy a single pair or sign up for our easy to control subscription service, receiving a triple pack every 1, 3 or 6 months at a competitive discount.

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They have carefully selected suppliers in UK, Switzerland & Asia. Our core manufacturer also produces CR7, Jockey and Diesel underwear. All products are hand finished and use 210g per m2 cotton, 30% thicker than typical high street products; delivering a much softer and more luxurious feel.

Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner labelling messaging and playful delivery packaging.

Your underwear is Undamental to your daily life, so why compromise? Let Undamentals
breathe new life into your underwear and keep it fresh forever. Always hassle free and with understated style – try their underwear, love their underwear and trust them to manage your underwear drawer. Sign up with a subscription, forget about them then… Boom! A super cool package from Undamentals arrives.

Undamentals are available in single packs with our risk free first purchase guarantee or in
packs of three with a subscription. Subscribers enjoy a 25% discount versus the single
purchases and deliveries can be made every 1, 3 or 6 months. Subscriptions can be
amended or cancelled easily at any time.

Undamentals told me “We think of ourselves as a hassle-free subscription service for men. Taking the hassle out of remembering to refresh your underwear drawer. We also set-out to break the cycle of naked bodies and bright flashy colours, preferring instead to see underwear as your humble partners in life – wherever you are, your underwear is always along for the ride”

The underwear can be bought in single packs, to try them out for size, or in subscription triple packs at a 25% saving on singles – they’re shipped out at 1, 3 or 6 month intervals and you can change your subscription details at anytime. We include FREE worldwide shipping and it’s all in a fantastically branded pack that fits through your letter box!

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A Fundamental?

To tie in with Undamentals launch in February this year (2016) we did a bit of research to find out how fundamental your underwear is and what and why you guys want when you’re buying. It’s pretty safe to say you shocked us and you do care what you want, and twinning your feedback with the Undamentals brand, we’d say your pants will never be better with this brand!

We asked 100 chaps (no Family Fortunes theme music unfortunately) and here’s fundamentally what you want:

  1. A whopping 62% of you wear boxers, whilst 32% of you chose briefs, leaving 5% going breezy commando!
  2. An average 53% of you said the size of your package DOES influence the type of underwear you buy!
  3. Support is the deal maker when it comes to the underwear you choose, followed by style and cost!
  4. Lastly, we asked “How important is the look of the underwear you buy to wear?” As you can see from the chart below, you DO care gents (…well at least most of you do anyway).

The Brand

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The branding aims to highlight undergarments as “fundamental” to every day life, doing this through photography that sees a pair of pants replace human figures going about their daily business – such as sat a desk, on a park bench and in a barber’s chair.

The new brand was built on the insight that underwear is a humble but fundamental part of every day life but is often overlooked. As such a ubiquitous item of clothing, it deserves to be a considered, comfortable, quality and stylish purchase – our core proposition.

As the brand follows the underwear around its daily routine, it aims to show that “wherever you are, your underwear is always along for the ride.”

Discount

So before I give you the 50% discount code off your first shop at Undamentals, I’ll say: I’ve worn the samples from Undamentals for a few days now and they are by far the comfiest and roomiest briefs and boxers I’ve worn for ages. The clever branding of these, which is by far the best branding I’ve seen in along time, leaves me feeling like I’m wearing a pretty cool pair of pants and at the forefront of being a modern man!

These are definitely worth considering guys, it even runs with the theme of the High Street Gent ethos: “for those who would rather not venture into town on a Saturday, hopefully, by staying ‘in the loop’ it can be simple to head in the right direction, be in and out the shop quickly, wallet intact and looking fly…”..so let Undamentals also help you, get you undies delivered straight to your door!

**Discount** Valid until the end of March 2016 50% off for the first 25 High Street Gent readers, please use HIGHSTREETGENT50 at the check out. If your not lucky enough to be one of the first 25 here’s 20% off anyway UNDAFOLLOWER20. (Don’t say I never treat you).

View Undamentals via: www.undamentals.com or on Twitter and Instagram.

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