What’s the best fragrance to wear on a date?

Man spraying aftershave, aftershave, perfume, man in suit, smell nice

We all know women love the smell of fragrance on a man. In fact, one study by the famous Kinsey Institute in America found ladies who smelled a male fragrance while fantasising about an erotic experience became more sexually aroused due to the aroma. The erotic effect of choosing the right eau de toilette, then, is far from just a marketing gimmick.

If you’re after summer perfumes to take that tinder date to the next level, it’s most certainly important to get all the senses titillated. But, remember, not all scents are created equal in the sensuality stakes. Eau de toilettes from the ‘oriental’ family of fragrances – characterised by notes of wood, gum resin and sweet notes such as vanilla – tend to be the sexiest, holding her attention in a way that bright, citrusy fragrances don’t.

Choosing the right cologne for you isn’t quite as difficult as, say, disarming a field of landmines. On the other hand, choosing the wrong cologne can blow up on you in less obvious ways, including the fact that you may offend that very individual you’re trying to impress!

You don’t want to be that guy; the one who creates actual distance between himself and others, and ruins a potentially hot evening before the flame ignites. Choose wisely. As they say, knowledge is power, and we hope to provide you with the kind of knowledge that makes your buying choice easier – and appropriate.

With that in mind, before heading off on your date and wanting to ‘woo’ her whole heartedly, here are 6 things to consider before you choose the fragrance for the big night…

  1. DO A PATCH TEST

Never buy a cologne, perfume, or eau de toilette without first trying it on your skin. It’s one thing to do the bottle-sniff test, but another to put it on your skin and allow to interact with your skin chemistry. And how it smells on your skin is slightly different than how it smells on the next guy’s skin, and the next guys, and … you get the picture.

  1. TRUST YOUR INSTINCTS (AND YOUR NOSE AND STOMACH)

You can do a ton of research, read reviews, look at labels, and find out plenty of detail about the base notes and to notes of each fragrance. Not that it’s bad information, but how you react to its scent is an emotion, one you won’t find on a label. Trust your instincts.

  1. TAKE SOMEONE WITH YOU

Or, even if you do trust your instincts, why not bring someone with you, especially a significant other or trusted female friend? Let’s cut the b.s., one of the reasons you wear cologne is that it’s a seduction tool. We’re not saying that cologne guarantees that you’ll get laid, but its good to have every tool (pun intended) at your disposal. Or, bring a man. Just make sure it’s someone you trust enough to tell you that a certain cologne works on your skin or it doesn’t.

  1. COMPOSITION

“Composition” refers to the different elements that make up a scent, such as notes of leather or sandalwood, and the best colognes typically have a unique composition that separates them from the rest. It’s tough to judge composition and what you see on the label is often written by marketers.

The composition is another reason to test a fragrance with a sample that you leave on for up to 15 minutes. By then, the initial notes have gone and you’re much closer to experiencing the cologne’s overall scent – the scent that’s going to last you through the day.

  1. THE SEASON

Experts advise that you change your fragrance for each season. For example, summer-appropriate scents are fresh, fruity and floral, while wood and spice scents – the kind that “warm” you up – are best when the temperatures start to drop.

  1. WHAT YOU EAT MAY INFLUENCE WHAT YOU WEAR

Experts even suggest that the cologne you wear should complement what you eat: if you eat a lot of spicy food, you probably have a weaker sense of smell and taste than the next guy. So, buy a cologne that has a bit of spice to it.

 

The Gentleman’s Grooming Show 2016

When it comes to male grooming habits, there’s definitely been a shift in attitude over the years. Gone are the days when guys would just roll out of bed, hop into the shower, and be out the door in 5 minutes. Now, they rock a skin care routine that would probably give the average female a run for her money.

With 52% of male consumers considering their appearance to be either important or very important, the male grooming market is rapidly evolving, with cosmetic sales predicted to reach a staggering £121 million by 2018. Brands have recognised the growing market and the need for male-specific products that allow customers to feel comfortable in the beauty aisle. Despite male grooming being socially accepted, it’s still important for it to be considered a masculine activity, (something companies must remember if they want their products to fly off the shelf).

Well we may have the answer….

The Gentleman’s Grooming Show 2016 is an event celebrating the modern man and male grooming – showcasing the industry’s very best products and services on offer, and hope to guide, inspire and educate you, the modern day gentleman.

“Do you like to look good? Feel good? Smell good?”

Then come along to London’s Tobacco Dock for The Gentleman’s Grooming Show on Saturday 3rd December 2016. You’ll get a complimentary glass of whiskey, and some key advice on how to keep yourself well-groomed all through 2017.

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On the day

The Gentleman’s Grooming Show will showcase some of the best brands and companies in the men’s grooming and lifestyle world. If you are a modern day gentleman and like to look good, feel good and smell good then you wont want to miss out.

A chance to meet the expert teams behind some of the best men’s grooming & lifestyle brands in the world, giving you a great opportunity to gain some key advice and a chance to purchase the products. Treat yourself or pick up some Christmas gifts for loved ones.

Talks & Demos: Pop over to the main stage and enjoy talks and demonstrations from industry leading figures and celebrities including Charles Fencott, Josh Lamonaca and Richard E Grant! Details of our final stage line up will be announced shortly.

Tickets for the Gentleman’s Grooming Show 2016 are now on sale.

Order yours using the link below or call +44 (0)207 267 4843 to speak to a member of the Gentleman’s Grooming Show team.

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High Street Gent will be there on the day, to meet and report on all the goings on over the past year and what we have to look forward to in the male grooming world in 2017. You can expect a raft of articles from us post-event, in the hope we can help you remain looking fly.

Be the best smelling man in the ‘Gruhme’

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Gruhme. Pronounced “Groom”.

Here’s an award-winning brand you have got to know more about fellas…we’ve been lucky enough to test run both Gruhme’s Original & No.14 fragrances leading up to this review, but not wanting to feature this grooming company in a linear light, we threw company CEO Robert Hallmark and BD manager  Thomas Kollen into the High Street Gent hot seat, to find out that little bit more about Gruhme.

Gruhme is a fast growing British brand with years of development and incredible attention to detail.

Gruhme’s fragrances are more than sophisticated looking bottles.  Gruhme use the same blend of fine ingredients in the No.14 that they use in their original fragrance but a stronger 14% concentration, rather than 10% in the original. This extra strength improves the longevity but also gives a more concentrated burst of scent. They like to use this as an evening variant and use the original version for the daytime with its more understated tones.

The fragrances are fruity, sophisticated, long lasting and worhty of any gent.The scent is distinctive and classy, without giving passers-by a wiff they’d rather forget

We must admit that everyone who has walked into us, walked past us, whether we know them or not has stopped and said “what are you wearing,” “you smell amazing” or “your aftershave smells incredible!” If it’s a bit of attention you’re after lads, from the ladies or the gents, you’re going to want to bathe in Gruhme’s aftershaves.

The Original fragrance from gruhme is available at £35.00 for 100ml here.

Whilst, Gruhme No.14 is available at £45.00 for 100ml here.

You’ll no doubt see Gruhme popping up in various grooming boxes and home-grown stores near you soon, they’re growing fast, and we smell success!

Gruhme No.14 (with box)

Q&A

1. How would you describe Gruhme? What is it in a nutshell?

Gruhme is an up-and-coming fragrance house for the discerning gentleman, and with our products we hope to inspire and engage the male population. We believe in sophistication through simplicity, and this ethos has been the foundation of everything we have created so far. Attention to detail and aesthetics are more important to us than just daily profit and spend.

2. How did Gruhme start and why?

Gruhme is the brainchild of former corporate lawyer, Rob Hallmark. When Gruhme started in 2013 the mission wasn’t to go head to head with the established brands but to offer an alternative. Many of the iconic men’s brands from the 1980’s and 90’s were now in the hands of global conglomerates and these creative superpowers had been turned into safe and obedient subsidiaries. Rob felt their creative, innovative, pioneering pasts were lost, for ever. At Gruhme we have worked hard to bring back that personal drive and passion to male grooming and fragrance.

3. What goes into deciding what your award winning fragrances are?

When we were launching our first fragrance, the Gruhme Original, we knew we had to get it absolutely right as it would be our only product and the business would depend on it being well received by our customers. We did not rush it, but spent a lot of time focusing on research and development, whilst working closely with one of the biggest perfumeries in the country. It was a long process which included countless discarded scents, but when we discovered what is now the Gruhme original, we knew we were on to a winner. The fragrance was launched on the market, and the feedback was great! However, some people were requesting a stronger version, hence we launched Gruhme No.14 which is named for its 14% concentration compared to the Original’s 10%. In March 2016 Gruhme No.14 won Best Men’s Fragrance in the grooming category at the Beauty Shortlist Awards, which we are incredibly proud of.

4. Do you have any new products in the pipeline?

We do! This autumn we plan on launching the Gruhme Shave Cream which is based on the scent of our invigorating fragrances. It smells really nice and citrusy, which is perfect for a morning shave! Both Rob and I have been testing the shave cream for a while and we are very pleased with it, so can’t wait to bring it to market. This too is made right here in the UK, just like our other products.

5. What are yours & Robert’s favourite product Gruhme stocks?

For now it is Gruhme No.14, but ask us again in a few months when the shave cream is out and the answer will probably be different!

6. Gruhme has grown really quickly and successfully, what would you say is key to making your brand successful when you start out?

Attention to detail is what separates a good brand from a great brand, and similarly a good product from a great product. Make sure you are consistent when it comes to the quality of your products and your customer service, always under promise and over deliver. That way your customers will turn into fans and brand ambassadors, and that is the key to building a successful brand.

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The last spritz

To conclude and wrap up, we’d have to say that Gruhme is a great British brand, that has strong values and gentlemanly qualities. The brand has an elegance that comes with being a gent, demonstrated in the clean, smart and classy design of the packaging and marketing. The frangrances and further products highlight the attention to the finer details when creating items for men, that being of any age and background. With a spritz of Gruhme, you’ll have all the heads turning, mainly for another smell of your collar, but if you’re going to turn heads, do it this way.

Excitingly we will be working alongisde Gruhme over the next few months as we prepare for the Gentleman’s Grooming Show taking place on 3rd December 2016, London. For more details and other participants, please click here.

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