The Fundamentals of Undamentals

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Here we go again with another underwear review I hear you say…well this one is by far the best yet. Not only for the past few months have I been following this start-up company’s journey, the chaps there have given me an exclusive 50% discount for you gents. (Have a  scroll through and you’ll find out about this new brand and grab yourself a discount at the bottom).

Undamentals

Undamentals is a new Zurich-based startup that designs, manufactures and sells men’s
underwear online via an easy to control subscription service. You need never worry about your top drawer again!

They are a lifestyle brand offering great quality, stylish underwear, delivered to your door and completely hassle-free. They aren’t selling the perfect body so you’ll never see their pants on a model; they have reimagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Always with you and offering support, Undamentals are your humble partners on life’s journey. Comfortable and stylish with denim inspired mélange colours and the best fabrics.

Undamentals’ approach builds on the trend for online-only fashion brands and subscription business models with notable startups experiencing recent success in the US. Undamentals brings this offer to the European market & beyond, with a grown-up proposition for the stylish and fashion conscious man.

Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, we make this hassle-free and reliable. All Undamentals subscriptions can be managed easily on-line, either to cancel, skip or change as and when you want.

Undamentals confidently focuses on a core range of styles in denim-inspired colours and sells them direct to consumers through it’s own website. Consumers can buy a single pair or sign up for our easy to control subscription service, receiving a triple pack every 1, 3 or 6 months at a competitive discount.

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They have carefully selected suppliers in UK, Switzerland & Asia. Our core manufacturer also produces CR7, Jockey and Diesel underwear. All products are hand finished and use 210g per m2 cotton, 30% thicker than typical high street products; delivering a much softer and more luxurious feel.

Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner labelling messaging and playful delivery packaging.

Your underwear is Undamental to your daily life, so why compromise? Let Undamentals
breathe new life into your underwear and keep it fresh forever. Always hassle free and with understated style – try their underwear, love their underwear and trust them to manage your underwear drawer. Sign up with a subscription, forget about them then… Boom! A super cool package from Undamentals arrives.

Undamentals are available in single packs with our risk free first purchase guarantee or in
packs of three with a subscription. Subscribers enjoy a 25% discount versus the single
purchases and deliveries can be made every 1, 3 or 6 months. Subscriptions can be
amended or cancelled easily at any time.

Undamentals told me “We think of ourselves as a hassle-free subscription service for men. Taking the hassle out of remembering to refresh your underwear drawer. We also set-out to break the cycle of naked bodies and bright flashy colours, preferring instead to see underwear as your humble partners in life – wherever you are, your underwear is always along for the ride”

The underwear can be bought in single packs, to try them out for size, or in subscription triple packs at a 25% saving on singles – they’re shipped out at 1, 3 or 6 month intervals and you can change your subscription details at anytime. We include FREE worldwide shipping and it’s all in a fantastically branded pack that fits through your letter box!

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A Fundamental?

To tie in with Undamentals launch in February this year (2016) we did a bit of research to find out how fundamental your underwear is and what and why you guys want when you’re buying. It’s pretty safe to say you shocked us and you do care what you want, and twinning your feedback with the Undamentals brand, we’d say your pants will never be better with this brand!

We asked 100 chaps (no Family Fortunes theme music unfortunately) and here’s fundamentally what you want:

  1. A whopping 62% of you wear boxers, whilst 32% of you chose briefs, leaving 5% going breezy commando!
  2. An average 53% of you said the size of your package DOES influence the type of underwear you buy!
  3. Support is the deal maker when it comes to the underwear you choose, followed by style and cost!
  4. Lastly, we asked “How important is the look of the underwear you buy to wear?” As you can see from the chart below, you DO care gents (…well at least most of you do anyway).

The Brand

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The branding aims to highlight undergarments as “fundamental” to every day life, doing this through photography that sees a pair of pants replace human figures going about their daily business – such as sat a desk, on a park bench and in a barber’s chair.

The new brand was built on the insight that underwear is a humble but fundamental part of every day life but is often overlooked. As such a ubiquitous item of clothing, it deserves to be a considered, comfortable, quality and stylish purchase – our core proposition.

As the brand follows the underwear around its daily routine, it aims to show that “wherever you are, your underwear is always along for the ride.”

Discount

So before I give you the 50% discount code off your first shop at Undamentals, I’ll say: I’ve worn the samples from Undamentals for a few days now and they are by far the comfiest and roomiest briefs and boxers I’ve worn for ages. The clever branding of these, which is by far the best branding I’ve seen in along time, leaves me feeling like I’m wearing a pretty cool pair of pants and at the forefront of being a modern man!

These are definitely worth considering guys, it even runs with the theme of the High Street Gent ethos: “for those who would rather not venture into town on a Saturday, hopefully, by staying ‘in the loop’ it can be simple to head in the right direction, be in and out the shop quickly, wallet intact and looking fly…”..so let Undamentals also help you, get you undies delivered straight to your door!

**Discount** Valid until the end of March 2016 50% off for the first 25 High Street Gent readers, please use HIGHSTREETGENT50 at the check out. If your not lucky enough to be one of the first 25 here’s 20% off anyway UNDAFOLLOWER20. (Don’t say I never treat you).

View Undamentals via: www.undamentals.com or on Twitter and Instagram.

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Bargain Time. #Watches

Watch

“Time is the most valuable thing a man can spend”

…and on time is what I’ve spent my money. Not a lot of money, but hence the reason for this very short, but very sweet post.

Unfortunately, my trusty watch stopped at the weekend, I’ve had it for a good few years, so tasked myself with finding a new one. I wanted something suitable for work and play and more importantly not too pricey.

If you’re like me, I feel naked without my watch on, so I wanted a new one pretty sharpish…having spent 3 days looking at my bare wrist for the time. Not cool.

After browsing the first places online that sprung to mind, nothing was jumping out at me. They were either ridiculously chavy or came with a hefty price tag. That was until I remembered ASOS had sent me an email about their Men’s Watches Sale a few weeks ago, so I head on over to their site.

I found it. It’s smart, classy, eye catching and not a chunky number that screamed “rob me”.

The Sekonda Leather Strap Watch with Mechanical Detail (Item 3426.27) was mine.

The best part about it is that it only cost £39.99. Right on time.

I’ve blogged about ASOS before and how speedy their service is, it’s cracking. I ordered at 6 pm at night, with next delivery for a fiver. At 10 am the next day my wrist was fully dressed again, not catching the breeze and I could relax, ready for anyone to ask me time. (I’ve been some what walking around the office today with my sleeve rolled up, hoping someone will ask about it).

I’m my own worst enemy though, I give away all my secrets and told them how much it was.

Chaps, if you’re looking for a new watch, that looks expensive (minus the price tag) take a look at ASOS’ Watches range – with currently 70% off a lot of items, even watches, it’s top notch.

 

Style it! What You Wearing?

A quick blog post to start off 2016…the optimum time to grab yourself a bargain lads!

At the beginning of December I was at Winter Wonderland in Hyde Park, wearing what I thought was a pretty casual set up of clothes. My mate took a picture of me and naturally it became my profile picture across social media…

…Since updating my profile picture, I’ve had lots of people ask me where I got a few of the items from, therefore, as a New Year ‘style it’, I thought I’d let you into a secret, my secret chaps…

It’s a relatively cheap and versatile outfit, suitable for many occasions, so here is a little insight (if you’re even bothered) to where and how to dress for these dark, depressing and freezing cold months at the start of the year.

Plus, you may get a ‘Brucie Bonus’ in the January sales by getting them even cheaper than I did!

Double Button Camel Coat: Primark £30.00

Burgundy Long Sleeve Polo Jumper: Primark £8.00

Black Extreme Stretch Cropped Skinny Jeans: ASOS £12.00

Camel Barbour Scarf: Debenhams £20.00

Burgundy Suede Chelsea Boots: H&M £25.00

Outfit cost total: £95.00

There’s my little cheat for you, if you’re looking for a similar look, whether it be for a smarter event or even a casual stroll around town, it’s well worth a look around!

By twining day-to-day brands with household favourites like ‘Barbour’ you can re-wear, recycle, and mix up your outfits.

Of course, ninety-five smackers for one outfit may seem a bit steep, but remember £30 of that is a coat (wear it whenever) and £25 boots, which are a nice alternative to leather shoes when heading into town on a Saturday night!

New to 2016 we’ve launched our Instagram page, if you haven’t done so already, drop us a follow @highstreetgent!

Denim Deals, Denim Discounts

“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint-Laurent

Denim. We all wear denim, we all own denim, its a timeless classic, an everyday, every kind of occasion material. Whether its for trousers, jackets, shirts or shoes, we all wear it.

The trouble is, and I’ve noticed time after time, some people get it SO wrong….well in my eyes anyway. Its either really ill fitting, the wrong colour, or downright disgusting!

I’m not saying I get it right every time, but I’d like to think I give it a damn good go! I have a few key denim items that hopefully will inspire you – here goes, it may give you a little bit of an idea how to wear them as well….and of course all reasonably priced!

Look out at the bottom of the page for links to the Top 5 places to bag yourself the best denim deals that  are on at the moment.

Top menswear denim essentials:

Jeans

The pair below are from TOPMAN’s ‘Stretch Skinny’ range, however I grabbed both these pairs in the sale at £20 a piece! Dark blue or a light blue jean complement almost any occasion and are a good wardrobe staple item. 
Shirt

As above, this ‘Acid Wash’ effect denim shirt is from TOPMAN. It’s an easy to wear shirt, it suits being worn open with a vest underneath, buttoned up or even twinned with smarter wear for a formal occasion. 
Jacket

A few years old now, but this Jacket from TOPMAN keeps the style a little alternative with the cotton Aztec paneling. Its good for any season and always in the forefront of my wardrobe! 
Bomber

A more modern take on the denim jacket as Bomber’s are well and truly back in fashion – I found this one in ARC Clothing. The jacket cost me £40.

Shorts

These ripped and frayed denim shorts are from H&M – a denim short is essential for any guy during the summer season. These were a steal and currently still in stock for £9.99! Twinned with a tee, vest or shirt, they add the ‘punky’ edge to your outfit. 

 

Snapback, Flash Back – Best Summer Deals

If anyone knows me, you’ll know I’m all about snapbacks and fanny packs…not on there own, I do where clothing, to which the head and waist wear compliment.


Snapbacks and other head wear are pretty versatile to wear, I wear mine day-to-day, for festivals, for gigs, for nights out…they’re becoming more and more an item of clothing outright, rather than an accessory. There’s a huge range out there stocked by most High Street shops – however, they often come with a whacking price tag and your left deciding whether it’s ‘worth the investment?’

Believe me it is! Well, price dependent.

As you’ve read through my blog, you’ll probably see I like to keep it reasonably safe, but, throw into the mix something slightly ‘coolternative’. My snapback choices are similar. I go for something different, that’s variable with outfits and well priced.

So here’s a little guide to what I think are the Top 3, at your finger tips, where at, how to, variety of caps, hats and snapbacks that won’t burst your bank balance…

Size?

By far my favourite place to shop for caps is Size? they always have a broad range of caps, bucket hats and woolies, and always seem to have discounts or sales. I have managed to gain quite a few over the past few years, with an ever growing collection.

Foot Asylum

Ok, so it might not be the first place you’d think of to look for a hat, considering your feet are the other end of your body, but Foot Asylum do some fantastic head wear. Their summer sale is on at the moment with first reductions being up to 50% off (further to be announced).  Stocked in the sale are brands such as New Era, New Balance, Umbro, North Face, Creative Reaction, Mitchell & Ness, plus many more…

JD Sports

Similarly to Foot Asylum, JD Sports offer a wide range of hats and caps with their summer sale in full flow with up to 50% off. Note also, JD Sports offer ‘Next Day Deliver’y on all orders placed before midnight.

Just to add, there are also lots of great vintage shops on boutiques on the that often design, make, create and sell their own snapbacks at VERY reasonable prices.

If you are not Midlands based and haven’t heard of them, I’d suggest certainly checking out Cow Vintage…not only for hats and accessories but for one off pieces.

 
Remember, by grabbing a snapback, there are alternative ways you can wear them, it’s not just a ‘one-trick-pony’ item of clothing, be adventurous, wear it backwards!

Super Cool, Extra Hot, Ibiza, Rocks!

So this weekend marks the 20th Anniversary of Radio One in Ibiza and it seems like every guy and his scrunchy is heading there!

This weekend’s events mark the very peak of peak season, clubbers, so if you are in Ibiza on Friday the 31st of July you’re going to want tto look your best at the open air Ushuaïa Beach Hotel. 7000 will rave with DJ sets from none other than Disclosure and Calvin Harris, the event hosted by Radio 1 darling, Annie Mac…so stand out from the crowd!

Like every night, all season, in Ibiza, the party rages poolside from 17:00 until midnight over a jam packed weekend that is completely free of charge, a nightmare to consider what to wear though, right?!

All this comes as a bit of a blow knowing that only 2 weeks ago I was there, in the thick of it, partying on down on the White Isle, but maybe I can help…

If your like me, whilst I was there I wanted to look top notch, the freshest of fresh and slick, fitting in with the crowd, but managing to spin my own alternative style on what I was wearing. All this in 35+ degree heat. Which, with a bit of planning and knowing what to take can be achieved!

For those big nights that I hit Ushuaia, Amnesia and Cafe Mambo, I had 3 staple outfits that would keep me cool (in the heat), recognizable to my friends, and hopefully a fashionable guy to onlookers…all for a reasonable price. Which actually happened…I hope!

So if you’re actually interested and want to wear more than your swim shorts at these events, here goes:

Ushuaïa:

 
Grey Softmore Shorts, with long cream drawer string – TOPMAN £14 (currently in sale) // Vintage, light weight short sleeved short – Wild Clothing Nottingham £9.00 // White Ankle Sports Socks – Primark Mens – 5 pairs for £4 //  Grey, White, Peach Nike Air Max 1 – ProDirect (Great offers and discounts on Nikes) // Retro Punk Flip-Up Glasses – EasyPeasyOnlineStore Ebay £5.50

Amnesia:

 

Multi-coloured marble effect swim shorts – Primark Mens – £4.50 // Cobalt Blotch Poplin Short Sleeve Casual Shirt (worn open) – Topman £15 (currently in sale) // Nike Low Tops Dip Dye green & white – ProDirect.

Cafè Mambo:


White super skinny jeans (rolled up)- Asos Menswear £25 // *Rewear* Cobalt Blotch Poplin Short Sleeve Casual Shirt (worn open) – Topman £15 (currently in sale) // Loafer Burgundy Tassel Loafers – Topman £20 (Currently in Sale) // Snapback – SIZE £21.

Of course you want to keep your luggage as light as possible, so I re-wore a few key items in different ways.

Hopefully this little guide to where you can find a couple of things in the sale will help!

You also can’t beat a good best and short combo! ✌🏼️

Tees me, tees me, baby – UN:IK Clothing

“Our motivation is bringing you brand new unseen designs in order to make the best products at the best prices, all year round.” UN:IK Clothing Ltd

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I stumbled upon UN:IK Clothing on Twitter not long into starting my blogging experience, I was automatically drawn in by the varied types of tees and the chatty nature of the tweets. It feels like a ‘people’s person’ brand spot. It’s edgy, unique and hell-bent on not being like your high street shops!

Digging a little deeper I found UN:IK was something altogether different…it’s about bringing new brands to you, its their priority, but by promoting and supporting upcoming talent. UN:IK are giving the opportunity to young, extremely talented designers (most of which still in education) to get some exposure for their outstanding work and designs. UN:IK takes pride in providing the opportunity for these young designers to break into the industry and get some retail exposure.

UN:IK Clothing Ltd began in December 2013 by a young man fed up of the daily 9-5 office graft, dying to make things happen, eager to bring something new and exciting to the fashion industry. Mixing a passion for business and an enthusiasm for fashion it was about creating something fresh and unique where people could get a variety of underground garments rather than the same old you get in every corporate high street shop.

The company is set on building strong relationships, with designers, suppliers and customers. Its edge and what make’s it stand out from the crowd , is its motivation in bringing you brand new unseen designs in order to make the best products at the best prices, all year round. With a love of music, UN:IK are all about getting involved with goings on, whether it be parties, festivals, you name it.

You can tell they are all about the customer and it’s suppliers, like no other SME, it knows what we as customers want and know exactly how to grab our attention. They have some great offers, like: FREE DELIVERY ON ORDERS OVER £50 WITH CODE OV50 and Orders before 4pm get next day delivery, no extra cost! These kind of bonuses prove it’s about getting the word out there for these young designers and top new talent, whilst keeping us satisfied as customers with wallet intact. What’s not to like? Don’t rush off just yet though…
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“Own labels essentials, the best quality, minimal design, attention to detail.”Finally, I should add UN:IK stock more than just tees and have a full range of items online. Once you’ve logged on you’ll realise the prices for the high quality, bang on trend and well designed garments are ridiculously reasonable.
To stay in the loop and have a browse ‘underground’ visit UN:IK Underground Fashion.

Burton Menswear -Take me to Church, or Town, or Work…

“We put a lot of care into the cut of our off the peg suits which are the perfect fusion of quality and affordability” Burton Menswear.

Before I get on to the sale items, not all but 6 weeks ago I bought a new suit from Burton and was more than impressed, so when taking a look at Burton’s sale today, I’ve noticed the best deals are in their suit & formal wear department.

Burton’s has a great offer on at the moment for suits – whether it’s for your day-to-day work attire, a suit for a special occasion, or in fact your on the look out for that solid-key-priced blazer for a night up town, Burton will have it, I guarantee.

A few weeks ago, I was heading in to town with the daunting task of finding a new suit for an upcoming pal’s wedding, but also wanted it to be able to wear afterwards to work. I mention the next statement though gritted teeth as I always thought Burton was for the ‘older guy’ with very ‘safe’ and ‘nice’ designs and items, but nothing really for me in my mid twenties. Well, how wrong could I have been? I walked past Burton and noticed quite a striking (not to some people’s tastes) light grey, crosshatched, pattern three-piece suit in the window, and hanging behind the mannequin was a huge roller-banner print that stated “Suits From £99, including free shoes.”

Of course, the bargain buster in me hastily ran straight inside and to the suit department. I was greeted by an array of really quirky, high tailored suits and automatically fell into my element.

I firstly took a close look at the previously mentioned Grey Suit, but thought, rocking around at work wearing that would draw a lot of attention, so i should stick to a plainer suit, that had just as much charm and charisma…

After plenty of trying on and twinning up, I settled on a 3 piece, mid-blue, Skinny fit suit that more than lived up to everything i wanted. The suit was £110…but for the Trousers, Blazer and Waistcoat. Luckily, the plainer design and easy to match colour makes each item, stand alone. Even Better.

To top it off, I grabbed my free pair of shoes, that are a very sturdy, tan coloured, leather brogue! The free shoes meant I saved myself £45.


Burton currently have a Menswear Sale, including huge reductions on suits (full suits from £59), some great quirky numbers or classics, depending on your occasion or style. They also do a standard range of suits from £79 on wards.

Above & below I am wearing, the mid blue texture slim fit suit, jacket is single breasted with 2 button fastening, complete with a navy jacquard lining and white pocket insert. Twinned with the tan brogues.