Sustainable Underwear, Tops and Socks for the Adventurous Man

Sustainable Underwear, Tops and Socks for the Adventurous Man

Bluebuck is a bold new brand of sustainable men’s underwear, tops and socks. Made from premium organic cotton, each product is robust yet refined, just like its wearer.

Founded by Pierre David, a Frenchman living and working in London, the label combines the best of French style, British cool and a global sense of adventure. Bluebuck’s mission is to craft superior ecofriendly collections with a rugged, masculine sensibility.

Bluebuck, who?

BLUE speaks of the sky, the sea and the natural world as well as being a colour closely connected to purity, while the image of the antlered BUCK is one of raw masculinity. Bluebuck is a brand for the man who combines the rugged and the natural; who has a keen sense of environmental responsibility aligned with a strong sense of self.

Eco-friendly underwear with a lower carbon footprint

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A Bluebuck man takes climate change seriously. He believes he can take action to minimize his impact on the planet. Bluebuck believe this too. So at every step of design and manufacturing process they ask themselves: ‘How can we minimize our
carbon footprint?’ Bluebuck is committed to producing a truly green product.

Clean renewable energy

Bluebuck pride themselves in selecting factories that use clean energy. By harnessing wind, sun and hydro-power, Bluebuck create products with minimum impact on the environment. In fact, 75% of the electricity used in their Austrain factory and 50% in their Portuguese factory come from renewable energy sources.

To add to the mix, they are also proud that 100% of the electricity used in their London office comes from renewable sources, supplied by Ecotricity.

Made in Europe

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Unlike many brands that are ‘Made in Europe’, which usually simply refers to where the product is assembled, all components are produced in Europe. The fabric is knitted, then cut and assembled in Portugal using organic cotton sourced from Turkey. Even the finer details are produced in Europe: waistbands are made in Austria and the labels are created in Italy.

Once assembled, all products are moved by road, which produces around 75% less CO2 than fuel-guzzling planes.

Last longer. Waste less.

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By design Bluebuck products are made to last longer, meaning less waste. They are extremely hard-wearing, durable and reliable.

Bluebuck select the very best materials available in order to ensure quality and durability. Fabrics longevity is also woven into the very design of Bluebuck products. Don’t subscribe to collections that fall in and out of fashion over the seasons. Bluebuck design all pour products in classic styles that remain stylish and timeless

The Nautical range of briefs and trunks is available in navy, white, pink, grey or ice blue with contrasting stripes. With 95% super soft organic cotton and 5% elastane, they’re kind to the skin and flexible enough to take on the most challenging of outdoor activities.

Like the Bluebuck? Shop here.

Ditch the baggy boxers and embrace the jockstrap

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What is the first thing that comes to your mind when you think about “jockstraps”? Do you relate it to the long ago men’s underwear traditional style that used to be an integral part of sport? Or, is it what you look up to for bringing the sizzling action behind the closed doors?

Whatever your idea of the jockstrap is, the fashion underwear style is definitely one of those which keeps coming back and straight to the hearts and the underneath of the male population. After being vanished from the face of the earth being the athletic pair, the style made a comeback as a fashionable pair and continued to please the manhood for the big games as well.

If you haven’t been a jockstrap kinda-guy, you should start considering it as an option. This article will lay out a few great reasons why the exotic underwear is making a comeback, and you should get on the bandwagon.

Exceptional Support

The very first reason for which one can consider adopting the respective style is for their undying support below the belt. The first pair was made in the late 1800s for bicycle delivery boys for the sole reason- to keep their manhood in its place! Movement is not what they desired while they moved around delivering their best. This required a pair that everything stayed where it should be without causing a lot of problem (chafing or bouncing) down there. So, when you are indulging in a field trip or running a marathon, you can look up to the support of a jockstrap.

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Undie-fying Comfort

When your todger is set in a place where it should be without letting a lot of movement, no fabric in the back or sides, how do you expect someone to feel? It is but obvious that comfort will be the key underneath. Do you remember having a pair of boxer brief underwear that rode up when you walked for a while? Probably because of the seams and wrong fabric composition. However, jockstraps are better anytime in situations like this.

Spaciousness

What can be worse than a hot summer day and a sticky back with the constantly irritating layer of fabric? Well, I even hate it when a strand of hair sticks on my face when I sweat, having that irritating feeling is what I try to avoid. Hence, jockstraps come handy here as well.

Inexpensive

It comes on very hard in a man’s pocket when he steps out spending for his basic clothing. With highly expensive pieces available at brick and mortar shops, it visibly comes down when you check for online options. At Manhood Undies you have prices that’ll blow your mind in happiness and contentment because of the inexpensive prices and luxurious designs.

Style

There are two overarching distinctive types of jocks, athletic and fashionable. Here’s the pros of both of them.

Athletic jockstraps

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Feature a sturdy elastic waistband that holds

If you are the athletic types and are in love jocks, you would know that one of the most important feature to keep everything in place below the belt is the elastic waistband. More often, the feature is broad and of has the name of the brand on it. It is available to keep the place of the pair intact without promoting any movement.

Elastic leg bands for the right grip

Keeping in sync with the waistband, the leg bands too are made with elastic fabric like spandex or elastane to keep the pouch held from the lower portion of the butt and goes all the way to the waistband.

The pouch is functionally supportive

Made out of cotton, nylon or some other sporty fabric, the pouch intends to support and enhance the visibility of the manhood. The enhancement and protection were the basic features when the style was introduced to men.

The very basic intention of these features was to keep you from chafing, rashes and getting yourself hurt while indulging in sporty games or workouts.

Fashionable jockstraps

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Waistband are sometimes flimsy

Made to be flaunted while indulging in romantic affairs or personal self indulgence, the waistband of the fashionable jocks are made with lacy fabrics or shimmery textured ones that look appeal on the body. Well, you might also find broad elastic ones as well.

Leg bands are elastic

Without doubt the leg bands are made to hold the pouch in the correct place. Hence, they are majority of the times made to hold the grip of the pair together.

Pouch is designed to appeal and support

You might or might not want support when it comes to fashionable underneath. You have options of choosing fabrics to open pouches, sexy cut-outs to absolutely no support in the front. Well, made for regular days, the comfort is definitely an essential part of the style.

We know a jock isn’t for everyone, so if you’re feeling adventurous, but not wanting to expose your arse, check out all our underwear tips here.

If you do fancy a new lease of life for your balls, which style would you opt for? Do let us know in the comments below.

Exclusive offer: HIGHSTREETJOCK will give a 15% discount on the site across everything, but it can only be used once per customer.

Shop Manhood Undies here.

Our top picks:

SUKREW – a fantastic British underwear brand, for the alternative gent. Very comfy cotton blend jocks.

Jack Adams USA – Well known for their athletic underwear and use of premium materials and high quality manufacturing. Well known for their range of jockstraps.

Gregg Homme – Known for being very sexy underwear made in Canada very much a premium brand. Its a little different, as its see through and naturally enhancing.

Garcon Model – Another Canadian brand. As you will see the buzz word here is comfortable! Great materials and made for comfort. The SO:BE Jock is a great colour combination with fantastic fit.

Andrew Christian – One of the biggest men’s underwear brands in the world with a particularly big gay following. Definitely falls under the heading of a fashion jock, stripes are always a big seller.

Choosing the right underwear to impress

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A quick Google search will tell you that romantic underwear for men is all kinds of creepy and embarrassing. Buying a pair of pants that have hearts on them isn’t romantic and it’s definitely not sexy. Even worse, if you’re the “funny” guy, you may consider buying some sort of ridiculous thong that you’ll come out of the bathroom wearing, only to take off immediately in order to get your groove on, imminently.  Don’t do it! If that’s your idea of romance, you really need to sit down and work your way through Matthew McConaughey‘s back catalogue (before he decided to take acting seriously).

Ideally, most women’s perfect man would take his underwear queues from any David Beckham underwear campaign, rather, than go for something a little more Rocky Horror. Don’t do it! YOU DO NOT LOOK LIKE DAVID BECKHAM, and that’s cool. If you do, you’ll be part of the joke, because a fun game to play on Valentine’s Day, anniversaries and birthdays, is watching how many people are adjusting their bits and bobs in their special bras and pants, that they’ve donned to impress – forgetting that they really need to think of what suits them as opposed to what looks raunchy.

The fact of the matter is lads; yellowing, overstretched and outdated tighty whities do not get anyone’s pulse racing. If amore is on the docket, set the mood with man-drawers—boxers, briefs, manties, we’re not picky—that befit the occasion and the planet.

With the above in mind, we’ve teamed up with Deadgoodundies.com to highlight some of the key trends in underwear in 2018. It’s the perfect time for making the perfect romantic gesture…

DOING IT FOR YOURSELF

Men will be buying their own underwear far more in 2018. Growing confidence, interest in fashion, appreciating quality, enjoying shopping online – all of these could explain a rise in the purchase of underpants for men by men.

Sales at Deadgoodundies.com have shot up in the last year and the proportion of male buyers is higher than ever. As DGU founder Adam Davies explains: Being online we have always had a predominantly male audience but the percentage of female shoppers has reduced to single figures. Men like the choice, freedom and privacy of shopping online, especially for something as personal as pants.

COMFORT ALL THE WAY

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Men have always bought comfy kecks, right? Well, levels of personal comfort have rocketed with the use of soft but supportive fabrics, clever yarns such as Coolmax and combinations like cotton modal, but most of all through dedicated design, focused on the pouch. Brands like Comfyballs, which just debuted on DGU, make big promises on this score.

Shop comfort undies here.

ERGONOMIC OOMPH

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The thought of ball-boosting underwear has some men running for the hills, but now there are levels of this category is increasingly popular. Ergonomic designs can actually enhance or just make the most of what nature gave you, sometimes by; slightly differently in the same pair. The joys of ergonomics include aeration thanks to a bit of lift, a good shape under clothes, avoiding constant adjustments and, if you want to, great opportunities for showing off.

Shop ergonomic designs here.

COLOUR COLOUR COLOUR

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Brands say 2018 really will be the year of colour in men’s underwear, rivalling the male swimwear sector. Fancy colours, contrast waistbands, lively prints, you name it, they have it. Of course, white and black are always top sellers, but bright and subtle shades – everything from neon to pastel – are on the cards.

Shop colourful undies here.

CAMO AND ANIMALS

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Camouflage and animal prints never go out of style for gent’s undies. These days camo can be muted neutral tones rather than military khaki or blue. Watch out too for camo created from a uniform pattern of one image. Animal prints might be classic tiger or zebra, or a collage of pictures of the actual animal or its face. Remember the Chinese Year of the Dog starts in February. And make sure wild prints are grown up for the full effect, not strategically placed elephant’s trunks.

Shop for prints here.

CLASSICS NEVER DATE

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Classic underwear for men isn’t the boring stuff your Dad wore when he was young. A 2018 classic will have earned its keep as a consistent best seller bought over and over again by men who can’t give up that particular look, style, feel, colour… Think of safe brands like Jockey and Sloggi but also HOM, Doreanse and British Boxers.

Shop the classics here.

WHY CHANGE YOUR UNDERWEAR?

Looks good.

Feels good.

Old underpants are not a comfort blanket.

Be bold and be romantic.

Enjoy treating your loved one with some top tips on choosing the right underwear to impress.

For other articles regarding High Street Gent’s top tips on choosing under, click here.

The Best Damn Guide: Men’s Underwear

High Street Gent's Men's Underwear Guide

It’s a shame we can’t all look like David Gandy, Tom Hardy or Christiano Rolando (unfortunately the list is endless) in our pants. But in reality we can all feel good in the underwear providing we have consideration of fit, material and quality – which are all more important than the brand name on the band.

So ditch your saggy, over-priced Calvin Klein’s (probably bought from TK Maxx) and start thinking about what’s right for you and your chap…

To help you on your way, we reached out to a handful of industry experts to compile these essential rules on style, fabric and maintenance.

How To Pick An Underwear Style

Of all the seminal moments in a man’s life – graduations, weddings, the first curled fist of your child around your little finger – none means more than the first time he chooses his own underwear.

But what worked for prepubescent you isn’t your best choice now. Your body’s changed. Your needs have changed. Somewhere there’s a fit that’s more snug. More supportive. More flattering.

Men’s Briefs: This is the traditional Y front. It’s not for everyone but it offers great support and a neat fit. Particularly good for men with large thighs.

Men's Underwear Guide - Briefs

Men’s Trunks: These are a newer style and offer the simplest silhouette, ideal for wearing under slim-fit trousers. They sit perfectly on the hip, a little lower than other styles, and are short in the leg, cutting across mid-thigh, which make them best for men with slimmer legs.

Take care with ‘hipster’ styles, warn the experts at M&S; they sit low, so work best with tucked in shirts. Or you risk an intimate breeze every time you bend down.

Men's Underwear Guide - Trunks

Men’s Boxer Shorts: Traditional boxer shorts offer maximum coverage, comfort and breathability but can often bunch and ride up so do not work well with slim trousers. Our boxers offer a modern, tailored cut that is much more flattering and works well with slimmer legwear. This new approach means they complement any body shape, being both flattering and extremely comfortable.

Men's Underwear Guide - Boxer Shorts

Men’s Boxer Briefs: These are a hybrid between the traditional boxer short and the trunk – they sit on the waist and are slightly longer in the leg. Universally flattering and versatile, they’re the go-to option for most. Particularly good for those with fuller buttocks.

The Best Damn Guide Men's Underwear

Why Your Underwear Fabric Matters

Three things matter in your most intimate wear: comfort, support and breathability. Pants brands have long defaulted to cotton and jersey, which provide all three. But textile innovation offers the modern man new ways to keep himself cool and dry. These new fabrics are often sustainable, breathable and even heat-sensitive.

Cotton: An old classic. This is a brilliant fibre for underwear. It’s naturally breathable, soft and hypoallergenic.

Jersey: It’s soft and lightweight with a natural stretch, making it the perfect choice for guys on the move. Opt for a stretch style, with higher elastic content for added support if you spend your weekends exercising as opposed to relaxing.

Silk: It’s a classic choice, but silk is quickly disappearing from the underwear market. And for good reason. Although it offers incredible lightness and breathability, it’s a delicate fabric that doesn’t benefit from wash and wear and damages easily.

Mesh: The go-to material for sports-oriented underwear, mesh is light and breathable. Some brands go more specific and use heat-sensitive mesh fabric that helps disperse body heat and leaves your pants feeling cool to the touch – even after a bout of cardio.

The Best Places To Buy Your Underwear…

Men's Underwear - High Street Gent

Online stores like Deadgoodundies.com (DGU) have several advantages for men seeking something new or different. Online retailers offer far more choice in terms of brands, cuts and colours than stores, and you can shop in total privacy (DGU ships completely plain parcels too).

DGU founder Adam Davies says: “We constantly update our stock, every week and sometimes daily in peak season, so there’s always something new to see. But we also stock many classics and repeatable favourites from the best international brands, plus swimwear for men, year round. Men’s underwear has developed enormously in recent years, using yarns like modal or bamboo and creating ergonomic designs that can boost or just cool your boys. The main criteria for anyone shopping for men’s undies are of course comfort and looks, but there are many more considerations before you find the perfect pair – price, shape, fabric, sizing, pouch capacity, waistband depth and brand visibility to name a few. Plus I am always available to answer questions for customers before they buy.”

Real men should look to specialists such as Deadgoodundies.com because they stock more than 20 brands, with more arriving this year, they ship to over 80 countries and stock everything from minimalist thongs via briefs, trunks and boxers to meggings, bodies and loungewear, swimmers, socks, tees and tops. Several of their collections, or the extent of the range DGU sells, are unique in the UK.

For a readers and friends overseas, another great online store, producing wholesome and very comfortable underwear is Tani USA. Tani’s singular mission is to set a new standard in underwear, aiming to create the worlds best and most comfortable undergarments. If you feel compelled to try a new style or need some extra support, we recommend you head over to their website straight away. (Tani Trunks pictured above).

Luxury

Ignore the ads. Fashion brands tend to steer toward cuts and materials which flatter the likes of Justin Bieber, not you.

Athletic

Men's Underwear Guide - Jock Strap

If you’ve ever tried to run in baggy boxers, we sympathise. Athletic underwear comes with special requirements – it has to keep you in place and be breathable enough to cope with sweaty gym sessions. Try a jock-strap or an purpose made athletic pant, it’ll do you a world of good! A good place to visit for jock straps that will be perfect to your sporting needs is Jock Up!

Shop here.

The Other ‘Underwear’ You Need To Know

These days, underwear is about more than just pants. Here’s everything else you should slip between skin and clothes.

Undershirt

Men's Underwear Guide - Undershirt

This isn’t necessary all the time, but an undershirt prevents sweat stains and means your actual shirts need washing less so last longer.

Go for a V-neck – few things kill your look like a crew neck behind an open collar – in breathable cotton. Look for tight fits in light grey – it’s less visible under a white shirt than white. Vests also create visible lines on your shoulders, so stick to tees.

Socks

White socks are streetwear’s current obsession, but if you’re not in a hoodie, stick to classic black or navy. Your socks should be long enough to show no skin when you cross your legs, unless you’re after mankles. In which case, Primark’s invisible socks let you flash yours without stinking out your shoes. Try visiting the London Sock Company for some pretty neat socks.

Shop here.

Lounge Wear

Lounge wear

Instead of running between the shower, the bedroom and darting across the landing with your crown jewels on show for everyone (the postman doesn’t want to see that), consider a dressing gown. Bown of London have a variety of British made, quality and masculine dressing gowns.

Shop here.

 How To Keep Your Underwear Looking Good

You’re not Bridget Jones (you have a bit too much between your legs for that), so you’ve no excuse for grey, saggy pants.

Wash: Obviously never mix whites with greys, off-whites or colours as they will lose their sheen. Temperature is key too – a hotter wash does more damage to the fabric, so stick to 30 degrees and, if possible, use a gentle wash cycle. Silk, because of its delicacy, should always be hand-washed.

Dry: Drying your underwear flat means they keep their shape better. Due to their delicate nature, it’s best to avoid a dryer.

Storage: If you’re keen to go the extra mile you can fold your underwear in tissue paper to preserve the fabric and keep it neat and unwrinkled. Another tip is to store garments with lavender or cedar wood – the scent will deter moths.

So there you have it – we constantly reiterate that your underwear is so important chaps. Get what’s right for your shape AND size. For more ideas on style, cut, fit and support, shop here.

We recently carried out a survey of 100 men to find out which underwear is preferred by us blokes! We found that top spot goes to Boxer-Briefs, closely followed by briefs.

Boxer shorts and Jock straps bought up the rear, if you pardon the pun, offering varied support is clearly our issue!

So there you have it…our ultimate guide to men’s underwear!

highstreetgent.com publish regular men’s underwear articles with tips, tricks and reviews. If you have an underwear brand you would like to feature, or would like to find out more information, please contact dan@highstreetgent.com.

Underwear that’s along for the ride

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Undamentals

Earlier in the year we conducted some research into what you chaps want when it comes to your undies! We were lucky enough to do this with a cracking brand called Undamentals. To read that article, our findings from the survey and to find out more about some very comfy briefs, view it here: The Fundamentals of Undamentals.

In the mean time, Undamentals is a new Zurich-based startup that designs, manufactures and sells men’s underwear online via their easy to control subscription service. You need never worry about your top drawer again!

They are a lifestyle brand offering great quality, stylish underwear, delivered to your door and completely hassle-free. They aren’t selling the perfect body so you’ll never see their pants on a model; Undamentals have reimagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Always with you and offering support, Undamentals are your humble partners on life’s journey.

The approach builds on the trend for online-only fashion brands and subscription business models with notable startups experiencing recent success in the US.

Undamentals brings this offer to the European market & beyond, with a grown-up proposition for the stylish and fashion conscious man.

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Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, they make this hassle-free and reliable. All Undamentals subscriptions can be managed easily on-line, either to cancel, skip or change as and when you want.

Undamentals confidently focuses on a core range of styles in denim-inspired colours and sells them direct to consumers through its own website. Consumers can buy a single pair or a pack of 3 either as a one-off purchase or by signing up for the easy to control subscription service, receiving their Undamentals every 1, 3 or 6 months at a competitive discount.

Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner labeling messaging and playful delivery packaging.

Don’t forget, Undamentals offers a risk-free first purchase. If you’re not happy with the product, you’ll get your money back or another pair to try… you don’t even have to send them back.


The Kickstarter Campaign

undamentals

Undamentals are building a lifestyle brand offering great quality, stylish products for men – they want to change the way men buy their essential products – removing the hassle and always keeping everything fresh. Everything will be available via regular subscription, delivered directly to your door and completely hassle-free.

They’ve spent 18 months developing products, brand positioning, logo, website, packaging and delivery processes. The initial focus will be a small range of classic-styled underwear in brief and boxer brief styles.

They have re-imagined the selling of underwear by displaying them in everyday situations throughout your daily journey. The cleverly designed photographs, logo and digital icons all maintain this theme.

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The seams on your Undamentals are designed to stretch as you move and then bounce right back into place, the flat stitching will ensure the ultimate in comfort, wherever your daily ride takes you. Undamentals are made with top grade stretch cotton for a perfect fit and have a soft lined waistband for extra comfort

Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, Undamentals makes this hassle-free, enjoyable and reliable – on your smart phone, tablet or desk-top.

These stylish, understated & award winning underwear for men are great…Here’s what we said last time:

Undamentals Quote.jpg

 So, get involved and join in, become an Undamentalist!


Kickstarter

Check out Undamentals Kickstarter campaign here, we’re firm believers in this brand and back them hardheartedly! As an added incentive for you, our cracking readers, the guys at Undamentals have offered you an High Street Gent exclusive – They will add a free extra pair to any pledges of 2 pairs or more when they hit target. All you have to do is email hey@undamentals.com with your Kickstarter username and the guys will start your journey!

 

Underwear: Support During Sport

You can have a body of Idris Elba and a charm of Orlando Bloom, but you’ll never get anywhere showing up sloppy at the gym. Even more so, it’s not about the appearance, only – you need to be comfy under all the layers of your activewear in order to feel good while working out. Any man can tell you: if your underwear isn’t comfortable, you aren’t comfortable! Underwear that rides up, forms awkward bumps or leaves you hanging down there is a big no-no! Agreed?  Yes.

We’ve compiled a list of some of the best athletic gym wear choices and underwear on shelves, so you can get a head start on feeling amazing during your gym sessions and looking your best, afterwards.

Breathable fabrics

No matter how chic your activewear is looking, unless it’s made of breathable fabrics, like cotton or technologically advanced blends, forget it. Not only will you be sweating heavily, but you’ll be running the risk of spreading an odor most of the gym members will probably want to puke from.

If you’re led by the idea of extra pounds shed by sweating in all the horrible synthetics, please stop now. Apart from the aforementioned stink, your sweating results will only be temporary and can be dangerous. Choose breathable fabrics that feel good on your skin. So, friend – say goodbye to tighty-whities and embrace streamlined UFM Underwear boxer-briefs that offer support, comfort and enough elasticity suited to men who lead active lives.

We’ve had the privilege to test run the adjustable crotch pouch range, which has proved to be an amazing pair of pants. The drawstring around the seam of your crotch can be tightened to lift your member (no matter what size you are) so there’s no chaffing during the sweatiness of a workout.

Awesome support

You know it, we know it – unless your package is fully supported, not only will you be dangling around playing bat game, but you’ll be so uncomfortable (and limited in doing most exercises) that you’ll want to scream!

These days, men are blessed to have a variety of brands to browse through until they find their perfect pair, but until you do, let us educate you on something – praxis has shown that briefs in mostly cotton with a blend of just enough polyester and Lycra to wick like a synthetic boxer-brief are the perfect options for all the boys who don’t want to skip their gym day. If you are a runner, we suggest going for a polyester-and-elastane blend that packs everything up just right. Make sure your choice is moisture-wicking, stink-resistant shorts with a barely-there feel and awesome support. Rumor has it Ryder Wear – workout apparel is killing it in this area.

Fitted gear

While baggy clothes may visually hide a few extra pounds you are working on shedding, they’re doing you no good when it comes to working out. Quite the opposite, actually – they impede movement, leading to unsexy mishaps should they become stuck in a machine or trip you. To avoid such misery, select workout apparel that follows the lines of your body without being skin-tight; skin-tight is never sexy at the gym unless you’ve got the body of Adonis. Compressed leggings are a fine option as they’ll be comfy enough to let you move around but will still follow the line of the leg suitably. Choose the material that won’t leave you sweating or stinky and go for colors that inspire your determination to get a leaner physique.

Jock Up For #Jocktober

We’re all fans of a good jockstrap, aren’t we? So, finding a good pair has always been like a quest for every gym bloke! When we heard that Avaj is taking  £10 off of all of their jockstrap for #Jocktober, it’s was something that caught our eyes right away!

Avaj is a brand represented by Joe Goddard, a british retailer from Leeds.  They offer a range of men’s underwear, sleepwear, grooming and skincare products. All of their products are made of high quality materials and are 100% British made which is always a big plus for keeping it authentic.

The look and fit of the their jockstrap is really amazing, with much attention paid to cut and details. Their jockstrap snugs are boy parts without many restrictions, and the material blend of cotton and elastine is just what’s required for a perfectly formed package. Our favorite part of their jocks strap is an extra feature for enhancing the pouch which will rock the manliness through your pants like a pro!

The overall word on Avaj jockstrap is that these bulge makers are something every bloke should own in their underwear collection.They come in 5 colours – Jet Black, Snow White, Potent Purple, Blue Sapphire, Spirit Turquoise and we were psyched to hear that even more options are to come. Our man package has fallen in love with them and we hope your’s will, too!

Don’t forget to share your jockstrap inspo’s through #Jocktober over your social medias!

We always bang on about how you should treat your chap and balls, the way our lass’ treat their boobs. Look after your manhood and it will be good to you! 

We’ve covered a lot of underwear brands and all for different occasions. Take a look at some of our other articles here: Men’s Underwear.

Underwear to Invest in!

Have you ever bought a cheap umbrella from a convenience store thinking that it was a good deal since it was affordable and the quality seemed nice only to be disappointed when it started raining? There you are standing in the rain, thinking that you are prepared, when all of a sudden an errant gust of wind blows on the umbrella and the hinges crack, it inverts and you are left with a useless bit of metal and fabric. Many of you have been through such a situation and have come out of it realising that just because something is affordable doesn’t make it good. Paying more for quality goods ensures that what you buy won’t unravel at the slightest gust of wind. It will last, it will be strong and you will most likely get a lot of use out of it until you need to replace it. The same principles apply when it comes to buying underwear as this article will show.

Comfort

There is a world of difference between the type of bed that you would get at a cheap hotel and one that you would find in a 5-star hotel. The same principle applies when it comes to purchasing designer underwear over something that is available for bargain basement prices.

For instance, Bum-Chums pants are hand sewn using special cotton that is not only comfortable but actually allows the skin underneath the underwear to “breath” so to speak. This makes it more comfortable to wear and is incomparable to the type of boxers or briefs that you would buy in plastic packs. While you may be thinking that the amount of money invested into designer briefs is a bit too high considering the fact that they are just underwear, you need to consider the fact that, aside from pants, underwear is one of the most widely utilised clothing items you will wear throughout your life. Purchasing several expensive yet comfortable pairs will make a world of difference when it comes to going about your daily activities.

Bum-chums was created from an absolute and total desire to make underwear more sexy and better fitting for men. They wanted to make cheeky little fun numbers, to show off with design skills but still ensure they make them to the best quality they can.

Craig, at Bum-Chums, still makes the majority of the pants from a small factory at Brief-Towers, that’s always a hub of activity, crafting well-made garments, packing men’s underwear and showing the world that Britain is still on the map…

Take a moment from your hectic life and grab a cuppa in your nearest coffee shop or a beer or glass of wine at your favourite wine bar and park that neglected derriere on a comfy seat!

At Bum-Chums they design underwear to help our bums! We hardly give bums a second thought, we sit on them, fall on them, burn them, scratch them, scrape them, smack them, bite them (if you’re lucky) and wipe them, the list of abuses is endless. Yet that faithful “rear bundle” hardly ever complains and follows us about obediently wherever we go; always playing catch-up.

After all… it helps us stand up straight and walk, it takes the pain when we fall and it offers a satisfying outlet and (for some) inlet!

That’s why Bum-Chums choose comfort; to enhance, relieve, and indulge those long-suffering peachy, pert posteriors and give them the recognition they deserve. After all…. just like people, bums need chums!

We’ve been wearing a range of bum-chums range for some weeks now and we love them, they are comfy. We can tell that the pouch is made to cup and support. The materials vary and the stitch isn’t evasive. Each pair truly is made with out comfort in mind. The colours, materials and designs are endless, go take a look…

Longevity

Aside from comfort, well made and constructed underwear tends to last a lot longer than most types of underwear out there. Due to the quality of the materials that go into their creation, this makes them far more durable which allows them to undergo a lot more wear and tear. This allows them to last for years before they have to be replaced as compared to cheap pairs of underwear that only last a few months before the material starts to break apart either while you’re wearing it or while it is being washed.

For example, one common reason why people have to get rid of their old underwear is due to the wear and tear that occurs in the waistband. The elastic in this part of the underwear is vulnerable to deterioration over time since the material tends to get weaker after being washed and stretched multiple times. Sheath underwear is not subject to the same problem since the waistband is replaced with sturdy cloth cords that can last for years.

SHEATH is an indie company run by a small group of friends and family that doesn’t have high corporate overhead which is why they are able to offer reasonable prices to customers. Their a strong team with the determination to do what ever it takes to develop a successful brand that offers a premium product at a reasonable price, while helping those less fortunate along the way.

The inception of Sheath Underwear, as with the beginning of any company, came in the form of an idea. The idea was of a pouch underwear that completely isolates the male package from inner thigh region, providing a cool dry free commando sort of feeling. The product is now available but Sheath always warn you and always caution you: “WARNING: THESE UNDERWEAR MAY INDUCE A COMFORT COMA FOLLOWED BY COMPLETE MENTAL CLARITY.

Sheath is an underwear brand dedicated to the functionality and comfort of every pair of boxer briefs they produce. They’ve created a garment that works with you while you’re working hard.

Each style is hand crafted from a cotton/elastane blend that hugs your form and moves with your body throughout every wear. All sports are welcome in Sheath boxer briefs! The pouch supports and holds your boys right where you want them throughout any strenuous activity. The pouch will also keep your boys comfortable by sitting right where they should naturally and the lip curves under you for a better fit.Sheath makes sure their underwear can keep up with you. These styles are designed to reduce heat, avoid sticking, and to wick away unwanted sweat. The specially designed pouch also prevents the need for constant readjustment while you’re on the go.

The Sheath boxer brief has a classic boxer brief look with a great performance edge. They’re available in lotus white, excalibur blue, samurai red, ninja black, and katana grey. Sheath also offers each colour in singles, twin packs, and five packs in either one solid colour or multi-colour packs.

The Sheath boxer briefs are available in sizes S – XL and sizes XXL and XXXL are available in Black Singles only.

The packaging is a neat design that’s eye catching and simple. It has a touch of class. You can tell that these pants are made for endurance, when you need help in tough conditions or sport. The design of these boxers is simply, classy and masculine. You’d be proud to wear them around the locker room and feel fashionable. 

Design

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SUKREW – Underwear to Invest In

What truly sets designer underwear apart from its ordinary counterparts is the level of detail and design that go into them. Designer underwear is meant to combine comfort and durability while at the same time looking unique yet aesthetically pleasing. People buy this sort of clothing since, despite the fact it won’t be seen, the design looks good and for them this is the most important characteristic when it comes to the items that they choose to wear. In fact, the design of some types of designer underwear is so good that they can be worn around a home as shorts.

If you’re after a unique design and something out of the box, if you’re feeling kinky, go check out SUKREW. We reviewed SUKREW a few months ago, and we’re still seriously impressed. A striking underwear, with many a variation to consider, from boxers, briefs, jockstraps and even more adventurous underwear for the risque viewers.

Bold colours, a bold style and a striking waistband with the SUKREW logo on, wearing these to the gym you’ll be the envy of most after while.

View our last review, with more details here.

Branding

If you’re the sort of person that is loyal to particular luxury brands, then choosing Undamentals is a great way to further increase your brand loyalty. While it may be rather strange, various luxury brands do create their own luxury underwear lines that are oriented towards men. These tend to be designed under the same specifications of their other luxury goods and, as such, you can be assured that when you do buy luxury briefs under their brand they are crafted with the best possible designs and materials.

We reviewed Undamentals a few months ago (read here) but we have to mention them again, because 3 months down the line their briefs are out best friend! They are supportive but roomy and allow your chap to breath. Well worth considering.

The branding of Undamentals is striking and the ethos is outstanding.

If you’re a fan of Undamentals, they are currently running a competition on their website and on twitter…you can win a 1 year subscription of pants! That’s right, let the the guys take the hassle out of buying undies!

Conclusion

All in all, these underwear  brands are a good choice for individuals that want to invest a bit more money into an article of clothing that they will likely use continuously for several years. While it may initially seem like a foolhardy investment, the fact remains that the durability, comfort and style that you can get out of them makes the investment more than worth it in the end. With numerous luxury brands creating their own iteration of men’s underwear, you will definitely not lack choices when it comes to the design and type of material you want.

It’s Not All Pants…


With the popularity of the last underwear post at Christmas, I’ve been in-undated with requests from individuals and companies to write another. With that in mind and Valentines day coming up, I thought it was the prime time to do another review of some of the best underwear brands online that could spice up your romantic weekend, or simply just refresh your undies drawer!

From the last post ‘Don’t Get Caught With Your Pants Down‘ it’s obvious that us guys do care about our underwear; and attitudes to what we wear underneath our finery is changing. Researching into pants and socks I realised we’ll talk about it openly and genuinely care about what we look like in our undies…whether it’s at the gym, around the house or out to impress that special someone.

So here goes, ahead of Valentines day, if you want something new to make a subtle gesture to your other half, here’s some of what the internet has to offer, at really reasonable prices and of great quality!!

Keep an eye out below for some exclusive High Street Gent voucher codes too – there’s some cracking offers that some of companies below have given you guys! Be wise!

Blacksocks/The Sockscription

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Blacksocks are currently promoting their UK launch – The Original Sockscription! Blacksocks has been delivering high quality premium socks on subscription since 1999. It is a Swiss company predominantly providing Italian made socks but also shirts, t-shirts and boxers. The service they provide is impeccable, unique and very premium.

As an already established service in Switzerland, Germany and in some parts of the US, Blacksocks have over 60,000 customers in 75 countries. At the moment they are aiming to increase visibility, site visits, brand awareness and sales in the UK, their launch plan is under way and part of that is utilising the powerful UK Blogging scene (hence us at High Street Gent snapping them up).

Blacksocks’ main target audience is money rich, time poor professionals who demand quality in every aspect of their lives, including how they look.

REVIEW: In terms of new products and info Blacksocks have recently bought out a new line of Funky socks, these are the top 5 on the funky socks page on the website, pictured above, as well as business ranges.

The material is nothing like that of any socks i’ve tried before…it’s so soft and keeps you toes warm in this crap weather! They’re fashionable, eye catching and we’ve had a lot of comments on them so far!

Manhood Undies


“Join an underwear revolution”

Manhood Undies is an online independent retailer of men’s underwear and swimwear based in the UK. They are more than just an online store; they are the start of a movement that is going to revolutionise the underwear and swimwear habits of men up, down and across the UK and hopefully the world! They want to educate the modern man that it’s about time he wore modern underwear.

You won’t find the usual selection of boring boxer shorts or the same swimwear that 1000s of other blokes have bought from a big High Street store. They have searched the world looking for the most exciting and stylish men’s underwear and swimwear. You won’t find their brands on the High Street, and some of them you won’t even find on other men’s underwear websites.

“The best online underwear and swimwear”

All of their products are selected personally by a team of passionate buyers who only select underwear and swimwear that is going to make your manhood look its best. We have a huge selection of styles for every occasion and use.

Their range includes everything from bold coloured briefs through to sexy see-through boxers (perfect for Valentines lads). They have a range of styles; you will find trunks, hipsters, briefs, boxer briefs, thongs and jockstraps.

REVIEW: We reviewed a pretty wide selection of undies sent to us from Mark at Manhood, here’s what we got:

  • Junk Underjeans – Heist Trunk – these boxers are perfect for the gym, they’re supportive, have material that allows you to breath, all whilst staying stylish and fashionable.
  • Cocksox / CSX – CSX03 Waistband Brief – is created with a retro style for the active guy. The CSX Sports Brief is also made from the same high tech Supplex fabric that wicks away moisture, retains shape, dries quickly and is extremely long lasting. Engineered with the sportsman in mind, this brief also includes heat press care labels (no scratchy tags), a fully breathable design, a contour support pouch designed for maximum comfort and a durable/long lasting structure.
  • FIT-IN1 – Colour Day Brief – like the above this style of pant is perfect for day-to-day wear, the gym and all the time keeping you looking your best…who knows when you’ll be down to just your underwear!
  • 2eros – Icon Brief – is a brightly coloured low-rise brief. The brief has thick bright white accent seams around the legs and crotch. The pouch seams are positioned to slightly lift and show off your package.The 95% modal and 5% elastane fabric of these briefs is light and flexible. The colour, cut and lifting pouch can make any guy stand out in the crowd.
  • Freedom Reigns – Bodysport Brief – Their top selling trunk features inner straps that are unnoticeable when wearing, but actually give the wearers buttocks considerable lift, much like underwear dose for women’s breasts. Style-wise, they continues to distance itself from competitors. The men’s underwear brand utilises trademark design features such as asymmetrical stripes, bold colors and trendy patterns. For being such a “super fun” brand, Freedom Reigns Underwear surely knows how to make and design amazing, competitive products.

If you’re after a one stop shop for all your pant needs (casual, sport, bedroom, etc.) check out Manhood Undies!

Wigwam

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Wigwam care that thousands of manufacturers in this country sacrifice quality for less-expensive labor in other areas of the world, to increase the bottom line. They continue to lobby in Washington D.C. for programs that responsibly limit the quantity of imported products coming into this country while still pursuing a policy of fair trade with many global neighbours. They care about the environmental, sociological, and financial implications of this policy.

Wigwam want you to feel good about buying the Wigwam brand because they’ve set a standard of integrity that they strive to live up to every day.

The manufacturing facility is state of the art and getting more “green” all of the time. They have and are working with local utilities to improve efficiency and limit carbon footprint by installing solar energy panels to heat water, motion sensory lights to limit wasted power, and responsible waste management to re-use and recycle as much as they can.

For over 100 years, Wigwam has been dedicated to enhancing the lives of their customers. Wigwam have done this not just through providing them the finest quality socks, but by providing them with the assurance that their purchase of Wigwam socks supports its reputation of honesty and integrity.

REVIEW: Dan (High Street Gent) actually won a pair of these socks on a Twitter competition through Wigwam (you can win them guys, keep an eye out) and told us that they are perfect for long walks and hiking…the kind of sock perfect for wearing in chunky boots.

PacificJock.com

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Located on the West Coast of Canada, in the city of Vancouver, PacificJock.com is proud to offer exciting, cutting edge designs by the finest international designers.

PacificJock.com is customer driven, with the emphasis on quality service and value.

“We specialise in men’s swimwear, men’s underwear, men’s jeans and sexy athletic apparel. This is your one stop shop for low rise jeans and other denim apparel, men’s underwear including briefs, sport briefs, boxer-briefs, boxers, thongs and g-strings, jockstraps, men’s swimwear including square cuts, bikinis, bodysuits, swim trunks, swim shorts and jammers. We also carry men’s lounge wear, pyjamas, athletic wear such as wrestling singlets, tights, workout wear, as well as muscle shirts, tees, tank tops and much more.

We carry the latest collections by industry leaders such as Rufskin, N2N Bodywear, Ginch Gonch, Joe Snyder, Gigo, Andrew Christian, Sweat Undergear, Ami Sanzuri, Gregg Homme, Ballbra and ZAKK.”

REVIEW: We were lucky enough to receive a pair of the Ginch Gonch briefs that were fantastic: supportive, stylish and appropriate for everyday use as well as for sport. If you after a versatile pair of pants, this is the pair for you! Head over the pacificjock.com and take a look at there mixed ranges with reasonable price tags. Their customer service is bar-non too. Go gents, go…

So there we have it chaps – my top picks of underwear for Valentines Day, go treat your other halves!

Don’t Get Caught With Your Pants Down…

“You can tell a lot about a man from his underwear.” 

There is one thing a lot of us have been bought this Christmas…underwear! Whilst, for some of us it’s the one time of the year to overhaul our undies drawer, we do want tasteful, reasonable and supportive underwear! At the same time, with all your Christmas money burning a hole in your wallet, don’t get caught with your pants down and look nasty!

For this post, me and a few of my pals have reviewed a variety of pants and socks from online brands, to give you an idea on where, what and how the best undies feel if you end up needing some new ones for the new year! (Girls, also take note).

While a lot of time and effort can be taken with well fitting outerwear, underwear is an area a lot of guys seem to not like to think too much about. They may think they like a colour, brand or fabric but the way it fits them often isn’t high up there, so here’s some pointers for you.

Supportive underwear is key for comfort and well-being. And while most men understand the importance of support, they also tend to opt for underwear that provides ease of movement and breathability. However, when choosing your underwear, you should ideally find a pair of boxers or briefs that offers both.

So how can you tell if you’re getting the best support with your underwear? The first thing to consider is what type of underwear you’re wearing most frequently. Boxer shorts, while loose and comfortable, offer the least amount of support. However, this isn’t to say that you should avoid boxers entirely. The important thing to remember is that you should choose boxers that offer an element of support. This could be structural, as a result of the way that the panels and seams are arranged, or material based- as a result of the fabric being elasticated.

We put out a Twitter Poll and 93% of you said that when you’re buying underwear style & support was more important to you than cost & value. So all of us are just about on the same page…

Poll Results

Boxer shorts are best avoided when it comes to support. They are considerably less supportive than other underwear, and boxer briefs for example, are much a much more effective choice for men. In fact, boxer briefs offer the ideal combination of comfort and support. They offer a similar cut to the loose boxer, while also providing the close fit and necessary support that is typical to traditional briefs.

Briefs are the ideal option where support is concerned. They offer structural support, that keeps your body comfortably in check. For this reason, briefs are the underwear of choice for most athletes and sportsmen. Briefs are also more supportive as they consist of less material, and more elasticated fabrics.

When buying underwear, it’s also important that you choose the right fit. While it can be tedious to try new purchases on before buying them, or worst yet return them once paid for- the power of a good fit shouldn’t be underestimated. Ensuring that underwear is tailored for your body will give you the support you need.

Here are a few of our top picks of underwear to think about:

Undies…

Jacksy

About: Jacksy provides a refreshingly real alternative for guys who recognise that style comes in all shapes and sizes and isn’t simply about how you look –it’s about how you feel…

Their designs embody the modern, fast-paced lifestyle: a little quirky, a little edgy and yet a lot of fun.

Jacksy’s inspiration comes from what surrounds us in our everyday life; from the beautiful beaches of North Wales to the bright lights of London and Manchester.

The quality and the fit of their products have always been their top priorities, making Jacksy one of the best value and quality underwear brands around.

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Review: When we tried Jacksy’s classic boxer-briefs we noticed instantly that Jacksy are a vibrant brand, for a confident chap that want a supportive and flashy pant for the locker room. As a new brand the boxer-brief comes in a variety of 5 colours, the distinctive wide waistband is both comfortable and eye-catching with  ‘Jacksy’ logo across the waistband. Matt (HighStreetGent) said:

“The soft cotton feels and gives in all the right places. Nice to the touch and comfortable enough in size…had no need to rearrange like I would with some pants.

“For £8.00 (currently on the website) it’s a steal, they feel and look great.  Jacksy is a high quality brand… and I definitely would buy them if I saw them on the High Street…maybe a couple of subtler variations may be good too as the brand expands.”

Jacksy currently have their Christmas SALE on, head to the website and use xmas25 for 25% off.

We were lucky enough to speak to one of the Directors of the Jacksy, he’s passionate about this brand and aim to make them the highest quality…We pin them to be a brand of 2016!

SUKREW

About: While a lot of time and effort can be taken with well fitting outerwear, underwear is an area a lot of guys seem to not like to think too much about. They may think they like a colour, brand or fabric but the way it fits them often isn’t high up there.

SUKREW have 6 current overall styles at the moment with plans to double that in the coming year. SUKREW stock boxers, briefs and jock style pants. Three of them are the unique ‘U’ styles, that holds you firmly in place every where, which, for the kinkier of you out there may well be up your street. The others are  ‘Full’ styles, that SUKREW took a lot of time and effort over, to shape to your manhood, rather than having your manhood shaped.

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Review: SUKREW is definitely a brand if you want something for the bedroom, something kinky and absolutely to impress. In the modern world we’re in, us guys are urged to ramp up our sexy side too. Well here’s your chance guys.

In a variety of style, colours and cuts, there’s something for all of us. We tried a variety of the ‘U’ and ‘Full’ style briefs they have to offer.

Dan (HighStreetGent) said: “Have you ever slid a pair on and before they were all the way on you knew the pair would be awesome. This is what we felt with the Sukrew briefs. Then when I got them on they felt so amazing. The pouch, which was my biggest point of concern, fit me amazing. The way it held me was more ergonomically designed and was deciding on how well it stretched and conformed to me. The nylon material was one that I wasn’t sure how well it would fit.

“Another area I had concern was the waistband. The band is a bit larger than most brands on underwear. So my biggest concern was that it would roll or bind through the day. I loved the design of the band the blew with the off set Sukrew name is pretty awesome. As the day went on I totally forgot what I was wearing. Which is how great underwear should be. You shouldn’t have a second thought about what you are wearing.”

With prices ranging from £7.99 on wards in the current clearance sale, they are great value for money!

Again, we had the opportunity to talk to the Founder and Director, who was more than happy to provide us with the samples. Open your mind guys and give this underwear a try!

British Boxers

About: Designed in Britain. Engineered for Comfort. Filled with character. British Boxers are knockout undies and nightwear for men and women who know how to protect what matters. Made from some of the finest woven cottons and exceptionally soft, supportive and breathable jerseys, our entire range is designed to for superior comfort and finished with exceptional design details. British Boxers are the foundation of the thinking person’s wardrobe and ready for the ring of life.

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Review: Tom (HighStreetGent) said: The British Boxers Stretch Trunks – Blue Monday “are a great looking pair of pants that any chap would buy and wear proudly. Modern and stylish no one would be worried to strip off and wear them in the locker room at the gym.

“The material is of high quality and feels soft, stretchy with enough room for movement and breathing. They’re extremely comfy to wear.They fit snug around the legs, bum and groin with no restriction but enough support to wear for everyday use or even sport.”

The variety of styles and ranges for men is great for “everything under the belt. ding, ding!” Take a look for prices, but for £18.00 a pair, there’s no worry as your money will go a long way with this brand!

Socks…

Now for ankle wear, socks are becoming noticed more and more, so here’s a few of those to tickle your toes. As these little piggies went to market to find out about some niche sock ideas:

The London Sock Co.

About: The London Sock Company, a stylish sock brand for today’s modern gentleman, proudly offer quality, luxury men’s socks also available on their popular Sock Club subscription service, where members receive new socks conveniently delivered monthly; the perfect gift for any modern gentleman.

For the founders, this is part of an exciting entrepreneurial journey that began with a simple observation; that people really do notice your socks.

The brand has backing from David Gandy himself! (Come on chaps, if he approves, we’ve got to).

Copy of Simply Sartorial 15 pair set

Review: Men are increasingly more style conscious. Socks are a really simple but effective detail that allows a man to add style and express personality with anything they are wearing. Socks are most definitely moving from being a commodity product to a style accessory.

We said: “You can buy individual pairs, but the London Sock Co. also has a subscription service. Inspired by the Dollar Shave Club in the US, so you can pay a monthly fee (from as little as £10) to receive socks each month.

What about the socks themselves? Are they any good? The company goes to great lengths to stress they’re all designed in the UK. They majority of them are also manufactured in Britain.

They’re a mix of cotton and man made fibres but cotton always makes up the majority of the fabric. This is important as I can’t abide socks that aren’t predominantly cotton or wool.

Most importantly, they look and feel great. You don’t imagine there’s a huge difference when it comes to socks but you really can tell when you’re putting on a decent pair. The quality was instantly apparent compared to the pairs I usually throw on if I’m simply spending the day at home.

In terms of cost, the socks represent very good value for money. I thought they may turn out to be prohibitively expensive but they start at £10 a pair while the subscription service costs from £10 – £25 a month depending on how many pairs you wish to receive.”

London Sock Exchange

About: They’re “bringing socksy back! Receive new socks in the post . Recycle your old ones.”

The London Sock Exchange do the hard-work for their subscribers. They craft high quality socks in maximum comfort and a superior fit, but also curate and deliver the very best in British design for your ankles.

The London Sock Exchange offers a very reasonable sock subscription service (price info below) that also encompasses a free recycling service for your old socks. Their motto: “One small step towards helping the planet. One big step towards a better sockdrawer.”

How it works: Re­fill your box with any old, unwanted socks you might have in your sock­drawer. Re­seal the box, pop on the freepost label and send it back to us at The London Sock Exchange

Each pair of socks is sorted and ranked in order of their highest value, so they can be recycled in the appropriate way.

Socks of sufficient quality are sent to developing countries, where they will be distributed to communities in need. The remaining socks are turned into recycled fibres and given a new life as industrial textiles. Socksy.

Just over half of the old pairs of socks received will make their way to developing countries, where they’ll be distributed to communities in need.

Cool, right?

London Sock Exchange

Review: You can really tell that the company are focused on fantastic quality for fantastic prices! The quality and styles are great.

Each sock design is dreamt up by British designers which create socks exclusively for the The London Sock Exchange with the modern gentleman in mind…you definitely don’t see these in TOPMAN or River Island. They’re far better!

Most importantly, they look and feel great. You don’t imagine there’s a huge difference when it comes to socks but you really can tell when you’re putting on a decent pair. The quality was instantly apparent compared to the pairs from High Street giants!

One of the beauties to the idea is that 3 pairs are delivered to you in a box custom-built for the British letterbox.

You can ‘spice up your socks life’ with a subscription for £60 for the year or £15 for a quarter! It’s a brilliant concept and great value for money.

Pants Up, Round Up

So there we have it chaps – a short insight into what underwear is available out there at the moment, straight from the horses mouth!

A brilliant collection of online brands that offer a range of support that will help all of us.

Stock up your underwear drawer and stay lucky!