How much money will you waste on fitness fads?

Man in gym lifting weights ahead of getting fit

A new study has revealed the amount of money Brits waste on fitness and diet fads, including everything from memberships they’ve never used and workout clothes that remain in the back of the wardrobe to supplements that were thrown away.

Of course, we’ve all seen the “new year, new me” motto bouncing around all over  social media, with us all rolling our eyes, and rightly so, because it was found that Britons spend £26.8 billion on fitness and health items that they never use in attempts to keep healthy and in shape.

The amount Britons waste on fitness fads and diet crazes has been revealed, finding that there is £26.8 billion wasted on fitness and diet fads across the UK. Unused gym memberships cost the average Briton £429 per person, while £179 is wasted on unworn workout clothes and £57 on discarded health and fitness supplements.

The team at the protein supplement company, P-Fit.co.uk, polled a total of 2,321 UK-based adults, all of whom were aged 18-65 years old. Respondents were quizzed about their fitness and diet habits and how much they had invested in their health.

Initially respondents were asked if they felt they spent a lot of money trying to keep fit and healthy, to which 31% stated they did. They were then asked if they thought that these purchases helped with their overall fitness to which 87% stated they did.

Afterwards, respondents were asked “How much have you spent on unused gym or fitness memberships, if anything?” to the average answer emerged as £429. They were asked to detail how much they had spent on any untaken health and fitness supplements, to which the average spend on unused supplements was revealed to be £57 per person. Finally, they were asked to consider their spend on any unworn workout clothes and accessories, to which the average Briton confessed that they had spent £179 on gym and workout clothes they had never worn.

Muscle Man sat doing weights in the gym with tattoo on arm

In order to analyse these figures, researchers next took figures from the Office Of National Statistics* to calculate how much money Britons aged 18-65 wasted in the health and fitness industry as a whole. Using the average wasted spends of £429 on gym membership, £179 on workout clothes and £57 on supplements, they calculated that Britons are wasting £26,757,160,780 (£26.8 billion) on the industry.

Finally respondents were asked why they kept spending money on these objects when they did not always use them, to which the majority (71%) stated that they had ‘high hopes at the start’. A further 63% believed that if they spent more money, they were more likely to use the products or memberships that they had bought.

Ross Beagrie, Managing Director at P-Fit.co.uk commented:

“In the fitness industry consumers often don’t know which products they need, this often means that consumers don’t get the results that they expect. Before making the purchase be sure the products are what you need to achieve your specific goals. A great way to stop yourself from wasting money on supplements that you don’t need is to use services that tailor your order specifically to your needs, as P-Fit does; many people end up discarding products because they don’t work in the way they expected them to. A personally tailored product allows supplements to be suited to your lifestyle and goals and will also provide guidance on how and when to take them to get the best results.”

Iconic cycling brand ASSOS gears up for opening of first UK store

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ASSOS of Switzerland, the iconic cycling brand, will open its first international concept store on Regent Street, in the heart of London’s luxury shopping district.

Marking the brand’s 40th anniversary as an industry leader, ASSOS is set take a significant step forward with the opening of its first flagship store outside the company’s Swiss headquarters, giving rise to a new era of specialized customer service for both professionals and cycling enthusiasts.

If you know us, you’ll know we’re sporty guys, we tell you all to often enough how to support your junk in the form of underwear (‘Support During Sport’ article here), but there comes a time in every rider’s life when an appreciation for fine, well-fitting shorts outweighs any concern about their cost. Indeed, a great pair of bib-shorts can transform your time on the bike from tolerating the ride to indulging in another 10km. Sure, a new set of high-priced shorts won’t improve your legs, but if you’re aching in the saddle from a poor set of shorts, it doesn’t matter how good your legs are.

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From launch of the first carbon fibre bike frame and design of world’s first performance Lycra® cycling shorts, to the more recent release of the Urban lifestyle collection, ASSOS has been at the forefront of apparel innovation for four decades. The new high-tech store maintains these design values and will house the full ASSOS apparel collection, helmets, eye-wear and accessories.

The landmark store at St James’ Market, is designed to help cyclists find their perfect kit by providing the opportunity to road-test the performance-led range in store. A uniquely designed elliptical change-room, complete with a sample of every garment in the collection, gives customers the opportunity to trial the range on a Goomah racing bike, in order to determine the all-important fit in the saddle before they leave the store.

ASSOS CEO Phil Duff said: “Wherever you live in the world, cycling is the best way to get from A to B and we firmly believe that performance and style aren’t mutually exclusive. London is the epicenter of fashion and the ever-growing buzz around cycling and we’re thrilled to bring our passion to Regent Street”.

“From professional and avid riders through to the weekend warrior, the ASSOS range is designed to allow cyclists to focus on the ride, whether that be at a competitive level or simply on the daily commute to work”.

He continued: “We are committed to developing the most technically advanced product and through our new retail experience, customers can rest assured they have chosen the perfect fit before they take to the saddle”.

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Designed by Ab Rogers, son of renowned architect Richard Rogers, whose portfolio boasts work with Comme Des Garcons, The TATE, the V&A and Conde Nast, the store opening heralds an exciting era for growth for the brand in an increasingly competitive market which sees more than two million people take to a bike every week across the UK.

Rogers said: “As a cycling enthusiast myself, I’m drawn to the unwavering commitment to performance and the attention to detail ASSOS invest in every garment. I wanted to designed a space that echoed this ethos, but importantly, also offered an innovative retail solution to guarantee customers an unmatched experience both on and off the bike”.

When it comes to performance cycling, whether it’s long rides on Sunday mornings or road racing, and sportives, bib shorts are where it’s at for outright comfort. ASSOS’ range of apparel and accessories provide comfort so you can sit in the saddle for hours at a time.

The eagerly awaited store will open to the general public tomorrow on the Friday 18th November from 09:00, with fitting appointments available daily.

The brand new ASSOS store is located here:

Underwear: Support During Sport

You can have a body of Idris Elba and a charm of Orlando Bloom, but you’ll never get anywhere showing up sloppy at the gym. Even more so, it’s not about the appearance, only – you need to be comfy under all the layers of your activewear in order to feel good while working out. Any man can tell you: if your underwear isn’t comfortable, you aren’t comfortable! Underwear that rides up, forms awkward bumps or leaves you hanging down there is a big no-no! Agreed?  Yes.

We’ve compiled a list of some of the best athletic gym wear choices and underwear on shelves, so you can get a head start on feeling amazing during your gym sessions and looking your best, afterwards.

Breathable fabrics

No matter how chic your activewear is looking, unless it’s made of breathable fabrics, like cotton or technologically advanced blends, forget it. Not only will you be sweating heavily, but you’ll be running the risk of spreading an odor most of the gym members will probably want to puke from.

If you’re led by the idea of extra pounds shed by sweating in all the horrible synthetics, please stop now. Apart from the aforementioned stink, your sweating results will only be temporary and can be dangerous. Choose breathable fabrics that feel good on your skin. So, friend – say goodbye to tighty-whities and embrace streamlined UFM Underwear boxer-briefs that offer support, comfort and enough elasticity suited to men who lead active lives.

We’ve had the privilege to test run the adjustable crotch pouch range, which has proved to be an amazing pair of pants. The drawstring around the seam of your crotch can be tightened to lift your member (no matter what size you are) so there’s no chaffing during the sweatiness of a workout.

Awesome support

You know it, we know it – unless your package is fully supported, not only will you be dangling around playing bat game, but you’ll be so uncomfortable (and limited in doing most exercises) that you’ll want to scream!

These days, men are blessed to have a variety of brands to browse through until they find their perfect pair, but until you do, let us educate you on something – praxis has shown that briefs in mostly cotton with a blend of just enough polyester and Lycra to wick like a synthetic boxer-brief are the perfect options for all the boys who don’t want to skip their gym day. If you are a runner, we suggest going for a polyester-and-elastane blend that packs everything up just right. Make sure your choice is moisture-wicking, stink-resistant shorts with a barely-there feel and awesome support. Rumor has it Ryder Wear – workout apparel is killing it in this area.

Fitted gear

While baggy clothes may visually hide a few extra pounds you are working on shedding, they’re doing you no good when it comes to working out. Quite the opposite, actually – they impede movement, leading to unsexy mishaps should they become stuck in a machine or trip you. To avoid such misery, select workout apparel that follows the lines of your body without being skin-tight; skin-tight is never sexy at the gym unless you’ve got the body of Adonis. Compressed leggings are a fine option as they’ll be comfy enough to let you move around but will still follow the line of the leg suitably. Choose the material that won’t leave you sweating or stinky and go for colors that inspire your determination to get a leaner physique.

Jock Up For #Jocktober

We’re all fans of a good jockstrap, aren’t we? So, finding a good pair has always been like a quest for every gym bloke! When we heard that Avaj is taking  £10 off of all of their jockstrap for #Jocktober, it’s was something that caught our eyes right away!

Avaj is a brand represented by Joe Goddard, a british retailer from Leeds.  They offer a range of men’s underwear, sleepwear, grooming and skincare products. All of their products are made of high quality materials and are 100% British made which is always a big plus for keeping it authentic.

The look and fit of the their jockstrap is really amazing, with much attention paid to cut and details. Their jockstrap snugs are boy parts without many restrictions, and the material blend of cotton and elastine is just what’s required for a perfectly formed package. Our favorite part of their jocks strap is an extra feature for enhancing the pouch which will rock the manliness through your pants like a pro!

The overall word on Avaj jockstrap is that these bulge makers are something every bloke should own in their underwear collection.They come in 5 colours – Jet Black, Snow White, Potent Purple, Blue Sapphire, Spirit Turquoise and we were psyched to hear that even more options are to come. Our man package has fallen in love with them and we hope your’s will, too!

Don’t forget to share your jockstrap inspo’s through #Jocktober over your social medias!

We always bang on about how you should treat your chap and balls, the way our lass’ treat their boobs. Look after your manhood and it will be good to you! 

We’ve covered a lot of underwear brands and all for different occasions. Take a look at some of our other articles here: Men’s Underwear.