When it comes to male grooming habits, there’s definitely been a shift in attitude over the years. Gone are the days when guys would just roll out of bed, hop into the shower, and be out the door in 5 minutes. Now, they rock a skin care routine that would probably give the average female a run for her money.

With 52% of male consumers considering their appearance to be either important or very important, the male grooming market is rapidly evolving, with cosmetic sales predicted to reach a staggering £121 million by 2018. Brands have recognised the growing market and the need for male-specific products that allow customers to feel comfortable in the beauty aisle. .

Over the years we’ve been fortunate enough to try thousands of male grooming products, from the ridiculously cheap to the ludicrously expensive. And, truth be told, in many cases inexpensive products are just as good as (and sometimes even better than) those that cost ten times as much.

Time was, a man who spent too long in the bathroom was met with a level of scorn and suspicion. Thankfully times have changed, but even now its easy to feel bemused by the overwhelming amount of advice, opinion and small pots filled with expensive goop on the market.

The trick isn’t to spend a fortune on a thousand different products, or to lock yourself in the bathroom for hours at a time. Rather, you should develop a daily routine that is quick and simple, with trusted products.

*Enter Harum-Scarum Male Grooming Range*….this brands straightforward marketing style, range that punches well above it’s weight and tried + tested, shaved off, grown back approach, is one that tops our list.

It’s raw masculinity  emphasises it’s purpose, whilst quality is obviously forefront, from first use to the last drop, it’s a brand that cares for your aging looks.

Here’s what they offer:

The Hair & Beard Shampoo and Conditioner

This is the first dual purpose ‘hair & beard’ shampoo/conditioner we’ve ever come across. Bottled in a generous 200ml bathroom safe plastic bottle, with an easy to use cap for use in the shower. The Shampoo lathers up very well and gets through any grease or hair gel / putty with ease. The fragrance lasted well too, it smells amazing!

Shop here…

Beard & Shaving Sets

The Harum-Scarum range has both Bearded and Shaved Gent taken care of as they stock a wide range of beard care and traditional shaving products. From beard oils to balms, mustache waxes, moisturiser and shave solution – all of products are priced at rather reasonable £8.95 with the exception of gift sets, which are £49.95 (and come in lovely black gloss gift boxes with an absolute treasure trove of items in).

If you’re after trusting a brand and knowing you’ve got the art of manliness down to a ‘T’, Harum-Scarum is an outstanding male grooming brand and at sensible prices. The beard or shaving gift sets would make great presents (go on treat yourself).

Shop here…

Aftershave

For many guys, fragrance is undiscovered territory. After all, cologne is something worn mostly by continental types or, if there’s a ship on the bottle, grandfathers. Right? Wrong. Olfaction actually triggers both emotion and memory far more than sight and sound—so any man who eschews wearing a scent misses out on an important tool in his presentational arsenal.

Of course, telling the right story is essential. Pay too little attention to what you’re wearing, and your aromatic signature might be “teenager after P.E.” So how do you find that perfect match? Well, by getting yourself to a fragrance counter and patiently sniffing around.

How to Shop for a Fragrance

Scents react differently to different body chemistry, so what smells good on someone else won’t smell the same way on you. To properly shop for a fragrance, you’ll actually need to wear it.

To know whether you’ve landed on the right scent, don’t just sit at home sniffing your arms—make it an active day. And smell it accidentally: Suddenly someone brushes by you, you catch a whiff and… it just makes you happy. That’s when you know you’ve found your winner.

So catch a whiff of Harum Scarum here!