When it comes to male grooming habits, there’s definitely been a shift in attitude over the years. Gone are the days when guys would just roll out of bed, hop into the shower, and be out the door in 5 minutes. Now, they rock a skin care routine that would probably give the average female a run for her money.

With 52% of male consumers considering their appearance to be either important or very important, the male grooming market is rapidly evolving, with cosmetic sales predicted to reach a staggering £121 million by 2018. Brands have recognised the growing market and the need for male-specific products that allow customers to feel comfortable in the beauty aisle. Despite male grooming being socially accepted, it’s still important for it to be considered a masculine activity, (something companies must remember if they want their products to fly off the shelf).

Well we may have the answer….

The Gentleman’s Grooming Show 2016 is an event celebrating the modern man and male grooming – showcasing the industry’s very best products and services on offer, and hope to guide, inspire and educate you, the modern day gentleman.

“Do you like to look good? Feel good? Smell good?”

Then come along to London’s Tobacco Dock for The Gentleman’s Grooming Show on Saturday 3rd December 2016. You’ll get a complimentary glass of whiskey, and some key advice on how to keep yourself well-groomed all through 2017.

On the day

The Gentleman’s Grooming Show will showcase some of the best brands and companies in the men’s grooming and lifestyle world. If you are a modern day gentleman and like to look good, feel good and smell good then you wont want to miss out.

A chance to meet the expert teams behind some of the best men’s grooming & lifestyle brands in the world, giving you a great opportunity to gain some key advice and a chance to purchase the products. Treat yourself or pick up some Christmas gifts for loved ones.

Talks & Demos: Pop over to the main stage and enjoy talks and demonstrations from industry leading figures and celebrities including Charles Fencott, Josh Lamonaca and Richard E Grant! Details of our final stage line up will be announced shortly.