Underwear that’s along for the ride

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Undamentals

Earlier in the year we conducted some research into what you chaps want when it comes to your undies! We were lucky enough to do this with a cracking brand called Undamentals. To read that article, our findings from the survey and to find out more about some very comfy briefs, view it here: The Fundamentals of Undamentals.

In the mean time, Undamentals is a new Zurich-based startup that designs, manufactures and sells men’s underwear online via their easy to control subscription service. You need never worry about your top drawer again!

They are a lifestyle brand offering great quality, stylish underwear, delivered to your door and completely hassle-free. They aren’t selling the perfect body so you’ll never see their pants on a model; Undamentals have reimagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Always with you and offering support, Undamentals are your humble partners on life’s journey.

The approach builds on the trend for online-only fashion brands and subscription business models with notable startups experiencing recent success in the US.

Undamentals brings this offer to the European market & beyond, with a grown-up proposition for the stylish and fashion conscious man.

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Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, they make this hassle-free and reliable. All Undamentals subscriptions can be managed easily on-line, either to cancel, skip or change as and when you want.

Undamentals confidently focuses on a core range of styles in denim-inspired colours and sells them direct to consumers through its own website. Consumers can buy a single pair or a pack of 3 either as a one-off purchase or by signing up for the easy to control subscription service, receiving their Undamentals every 1, 3 or 6 months at a competitive discount.

Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner labeling messaging and playful delivery packaging.

Don’t forget, Undamentals offers a risk-free first purchase. If you’re not happy with the product, you’ll get your money back or another pair to try… you don’t even have to send them back.


The Kickstarter Campaign

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Undamentals are building a lifestyle brand offering great quality, stylish products for men – they want to change the way men buy their essential products – removing the hassle and always keeping everything fresh. Everything will be available via regular subscription, delivered directly to your door and completely hassle-free.

They’ve spent 18 months developing products, brand positioning, logo, website, packaging and delivery processes. The initial focus will be a small range of classic-styled underwear in brief and boxer brief styles.

They have re-imagined the selling of underwear by displaying them in everyday situations throughout your daily journey. The cleverly designed photographs, logo and digital icons all maintain this theme.

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The seams on your Undamentals are designed to stretch as you move and then bounce right back into place, the flat stitching will ensure the ultimate in comfort, wherever your daily ride takes you. Undamentals are made with top grade stretch cotton for a perfect fit and have a soft lined waistband for extra comfort

Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, Undamentals makes this hassle-free, enjoyable and reliable – on your smart phone, tablet or desk-top.

These stylish, understated & award winning underwear for men are great…Here’s what we said last time:

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 So, get involved and join in, become an Undamentalist!


Kickstarter

Check out Undamentals Kickstarter campaign here, we’re firm believers in this brand and back them hardheartedly! As an added incentive for you, our cracking readers, the guys at Undamentals have offered you an High Street Gent exclusive – They will add a free extra pair to any pledges of 2 pairs or more when they hit target. All you have to do is email hey@undamentals.com with your Kickstarter username and the guys will start your journey!

 

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