Bluebuck is a bold new brand of sustainable men’s underwear, tops and socks. Made from premium organic cotton, each product is robust yet refined, just like its wearer.

Founded by Pierre David, a Frenchman living and working in London, the label combines the best of French style, British cool and a global sense of adventure. Bluebuck’s mission is to craft superior ecofriendly collections with a rugged, masculine sensibility.

Bluebuck, who?

BLUE speaks of the sky, the sea and the natural world as well as being a colour closely connected to purity, while the image of the antlered BUCK is one of raw masculinity. Bluebuck is a brand for the man who combines the rugged and the natural; who has a keen sense of environmental responsibility aligned with a strong sense of self.

Eco-friendly underwear with a lower carbon footprint

A Bluebuck man takes climate change seriously. He believes he can take action to minimize his impact on the planet. Bluebuck believe this too. So at every step of design and manufacturing process they ask themselves: ‘How can we minimize our
carbon footprint?’ Bluebuck is committed to producing a truly green product.

Clean renewable energy

Bluebuck pride themselves in selecting factories that use clean energy. By harnessing wind, sun and hydro-power, Bluebuck create products with minimum impact on the environment. In fact, 75% of the electricity used in their Austrain factory and 50% in their Portuguese factory come from renewable energy sources.

To add to the mix, they are also proud that 100% of the electricity used in their London office comes from renewable sources, supplied by Ecotricity.

Made in Europe

Unlike many brands that are ‘Made in Europe’, which usually simply refers to where the product is assembled, all components are produced in Europe. The fabric is knitted, then cut and assembled in Portugal using organic cotton sourced from Turkey. Even the finer details are produced in Europe: waistbands are made in Austria and the labels are created in Italy.

Once assembled, all products are moved by road, which produces around 75% less CO2 than fuel-guzzling planes.

Last longer. Waste less.

By design Bluebuck products are made to last longer, meaning less waste. They are extremely hard-wearing, durable and reliable.

Bluebuck select the very best materials available in order to ensure quality and durability. Fabrics longevity is also woven into the very design of Bluebuck products. Don’t subscribe to collections that fall in and out of fashion over the seasons. Bluebuck design all pour products in classic styles that remain stylish and timeless

The Nautical range of briefs and trunks is available in navy, white, pink, grey or ice blue with contrasting stripes. With 95% super soft organic cotton and 5% elastane, they’re kind to the skin and flexible enough to take on the most challenging of outdoor activities.

Like the Bluebuck? Shop here.