Welcome to the new kids on the block. The tee shirt makers from the West Midlands have relaunched their brand and we’ve thrown them into our hot seat to do some digging.
We thought you chaps would want to know how you go about starting your own label, why, where you start and so we can find out the truth behind Wolf State Clothing…
Wolf State started in early 2015, with a small collection of two shirts. These shirts sold incredibly well for a small independent brand and we sold quite a few to America and Europe, which was incredible and highly inspiring.
Towards the end of 2015, they decided we needed a little bit of a rebrand, they spent around 4 months in total coming up with ideas, planning, designing and sampling.
Wolf State wanted to make sure they could deliver a quality range and for a re launch it had to special. They recently launched their re brand and have a phenomenal response, orders were being taken just a couple of hours after the site went live. “It’s such a good feeling to see people having belief in our range and supporting us.”
The chaps at Wolf State haven’t really slowed down in terms of planning and designing, they’re still really keen to progress and move the brand forward! They have a few goodies set to come out for AW16 however right now the focus is on the launch collection “Explore the Unknown”.
Both Adam & Ryan from wolf state took a bit of time out of their busy day to answer our top 10 questions for every start-up brand…
1.What made you start up Wolf State?
We started up Wolf State because we wanted to start something new. We wanted to create something new and exciting and to express our creativity through clothing. We’d admired brands such as Horizon Bay, Represent, and STAG clothing, and wanted to replicate with our own design.
2. Was it easy creating the brand logo/identity?
We found our brand relatively easy to come up with. The name Wolf State was decided as we are Wolverhampton based. The logo and strap-line for the launch capsule ‘Explore The Unknown’ followed as we were exploring the unknown with what we were doing.
3. How did you decide what you were going to stock?
We decided we wanted to stock three tees to give people a choice. People have different styles and opinions so we came up with three designs that were different, but all fitted with our style. We had quite a few designs knocking about, but with help from a few close mates and colleagues, we narrowed down our choice to the three now on sale.
4. Tell us a little more about “Explore the Unknown”
Like we mentioned in the 2nd question, Explore the unknown is as much a strap-line for everyone else as it is for us. Its about wanting to get up and go, do something different, try something new, which is exactly what we were doing when starting the brand.
5. You mentioned you wanted to expand. Is there anything you’re dying to create/stock?
We would like to expand. The tee’s are selling well, but we would like another line of tee’s out, potentially some hoodies and sweaters soon. We’re going to keep doing what were doing at the moment. AW16 is on the horizon though.
6. Do you each have a favourite tee that’s in stock? Which would you choose?
We both have different favourites. Ryan’s is the Original Wolf tee, whereas mine is the Explore Tee.
7.Is it exciting to see the hard work paying off?
It’s great to see people wearing and appreciating the work that’s gone into our tees. We get a sense of satisfaction knowing we have created them from scratch, from the design, sourcing the tee supplier, the printer and all the other hard work that’s gone into it.
8.How would each of you describe your style, and do you think this influences the brand?
I would describe our style as contemporary with a slight old school twist to it. We have many people who influence us; P&Co, Represent, Horizon Bay, Stand Tall Amongst Giants, Inspected.
9.Where do you see Wolf State in 2 years time?
In 2 years time, we would like to have a few lines out and be relatively established.
10. Where would you Wolf State to be in 5 years time?
In 5 years, we would like to have many lines out and to have developed the brand. We’re taking it step by step for now though, little steps.
Adam & Ryan have been extra generous and let you guys have an exclusive 15% off discount code if you want to buy one of the Wolf State ‘Explore the Unknown’ tees.
Simply quote HIGHSTREETGENT15 at the checkout.
A huge thanks to the gents at Wolf State Clothing for answering our questions and hooking us all up with a discount. To view the full Wolf State Clothing range, please visit www.wolfstate.co.uk
One to watch!