Congratulations to our favourite men’s fragrance brand, Gruhme.

We recently featured Gruhme as an already acknowledged brand for it’s fantastic fragrances, in particular the award winning No.14. It therefore came as no surprise earlier this week when the following announcement landed in our inboxes:

British fragrance house Gruhme continue their success as they launch in luxury retailers Flannels, Cruise Fashion and Van Mildert. Thanks to the latest partnerships, the award winning men’s fragrance is now available in over 50 shops across England, Scotland, Wales and Northern Ireland.

“We are thrilled to have established a partnership with Gruhme, and are excited to be able to offer the product to our customers, both through our retail stores and online channels.

The partnership comes as part of our expansion into the fragrance category, which is a new venture for the company”, says Flannels Marketing Manager Jenna Triscott.

Head of Sales at Gruhme, Tom Kollen, says he is excited to be working with these well-established retailers which he describes as being the perfect fit for their brand. He also expects other high end retailers to follow suit and take on their products in the near future.

“This is one of the fastest growing markets right now, and there is a tremendous increase in the demand for niche men’s fragrances, especially if they are made in the UK.”

Gruhme, who won Best Men’s Fragrance in the grooming category at the Beauty Shortlist awards earlier this year, was founded in late 2013 and has experienced a steady growth over the last couple of years as well as an ever increasing interest from magazines and bloggers reviewing and praising their products.

Congratulations once again to Gruhme on securing more stockists, we, here at High Street Gent, look forward to seeing you expand.