Gruhme. Pronounced “Groom”.
Here’s an award-winning brand you have got to know more about fellas…we’ve been lucky enough to test run both Gruhme’s Original & No.14 fragrances leading up to this review, but not wanting to feature this grooming company in a linear light, we threw company CEO Robert Hallmark and BD manager Thomas Kollen into the High Street Gent hot seat, to find out that little bit more about Gruhme.
Gruhme is a fast growing British brand with years of development and incredible attention to detail.
Gruhme’s fragrances are more than sophisticated looking bottles. Gruhme use the same blend of fine ingredients in the No.14 that they use in their original fragrance but a stronger 14% concentration, rather than 10% in the original. This extra strength improves the longevity but also gives a more concentrated burst of scent. They like to use this as an evening variant and use the original version for the daytime with its more understated tones.
The fragrances are fruity, sophisticated, long lasting and worhty of any gent.The scent is distinctive and classy, without giving passers-by a wiff they’d rather forget
We must admit that everyone who has walked into us, walked past us, whether we know them or not has stopped and said “what are you wearing,” “you smell amazing” or “your aftershave smells incredible!” If it’s a bit of attention you’re after lads, from the ladies or the gents, you’re going to want to bathe in Gruhme’s aftershaves.
The Original fragrance from gruhme is available at £35.00 for 100ml here.
Whilst, Gruhme No.14 is available at £45.00 for 100ml here.
You’ll no doubt see Gruhme popping up in various grooming boxes and home-grown stores near you soon, they’re growing fast, and we smell success!
1. How would you describe Gruhme? What is it in a nutshell?
Gruhme is an up-and-coming fragrance house for the discerning gentleman, and with our products we hope to inspire and engage the male population. We believe in sophistication through simplicity, and this ethos has been the foundation of everything we have created so far. Attention to detail and aesthetics are more important to us than just daily profit and spend.
2. How did Gruhme start and why?
Gruhme is the brainchild of former corporate lawyer, Rob Hallmark. When Gruhme started in 2013 the mission wasn’t to go head to head with the established brands but to offer an alternative. Many of the iconic men’s brands from the 1980’s and 90’s were now in the hands of global conglomerates and these creative superpowers had been turned into safe and obedient subsidiaries. Rob felt their creative, innovative, pioneering pasts were lost, for ever. At Gruhme we have worked hard to bring back that personal drive and passion to male grooming and fragrance.
3. What goes into deciding what your award winning fragrances are?
When we were launching our first fragrance, the Gruhme Original, we knew we had to get it absolutely right as it would be our only product and the business would depend on it being well received by our customers. We did not rush it, but spent a lot of time focusing on research and development, whilst working closely with one of the biggest perfumeries in the country. It was a long process which included countless discarded scents, but when we discovered what is now the Gruhme original, we knew we were on to a winner. The fragrance was launched on the market, and the feedback was great! However, some people were requesting a stronger version, hence we launched Gruhme No.14 which is named for its 14% concentration compared to the Original’s 10%. In March 2016 Gruhme No.14 won Best Men’s Fragrance in the grooming category at the Beauty Shortlist Awards, which we are incredibly proud of.
4. Do you have any new products in the pipeline?
We do! This autumn we plan on launching the Gruhme Shave Cream which is based on the scent of our invigorating fragrances. It smells really nice and citrusy, which is perfect for a morning shave! Both Rob and I have been testing the shave cream for a while and we are very pleased with it, so can’t wait to bring it to market. This too is made right here in the UK, just like our other products.
5. What are yours & Robert’s favourite product Gruhme stocks?
For now it is Gruhme No.14, but ask us again in a few months when the shave cream is out and the answer will probably be different!
6. Gruhme has grown really quickly and successfully, what would you say is key to making your brand successful when you start out?
Attention to detail is what separates a good brand from a great brand, and similarly a good product from a great product. Make sure you are consistent when it comes to the quality of your products and your customer service, always under promise and over deliver. That way your customers will turn into fans and brand ambassadors, and that is the key to building a successful brand.
The last spritz
To conclude and wrap up, we’d have to say that Gruhme is a great British brand, that has strong values and gentlemanly qualities. The brand has an elegance that comes with being a gent, demonstrated in the clean, smart and classy design of the packaging and marketing. The frangrances and further products highlight the attention to the finer details when creating items for men, that being of any age and background. With a spritz of Gruhme, you’ll have all the heads turning, mainly for another smell of your collar, but if you’re going to turn heads, do it this way.
Excitingly we will be working alongisde Gruhme over the next few months as we prepare for the Gentleman’s Grooming Show taking place on 3rd December 2016, London. For more details and other participants, please click here.
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