A quick Google search will tell you that romantic underwear for men is all kinds of creepy and embarrassing. Buying a pair of pants that have hearts on them isn’t romantic and it’s definitely not sexy. Even worse, if you’re the “funny” guy, you may consider buying some sort of ridiculous thong that you’ll come out of the bathroom wearing, only to take off immediately in order to get your groove on, imminently. Don’t do it! If that’s your idea of romance, you really need to sit down and work your way through Matthew McConaughey‘s back catalogue (before he decided to take acting seriously).
Ideally, most women’s perfect man would take his underwear queues from any David Beckham underwear campaign, rather, than go for something a little more Rocky Horror. Don’t do it! YOU DO NOT LOOK LIKE DAVID BECKHAM, and that’s cool. If you do, you’ll be part of the joke, because a fun game to play on Valentine’s Day, anniversaries and birthdays, is watching how many people are adjusting their bits and bobs in their special bras and pants, that they’ve donned to impress – forgetting that they really need to think of what suits them as opposed to what looks raunchy.
The fact of the matter is lads; yellowing, overstretched and outdated tighty whities do not get anyone’s pulse racing. If amore is on the docket, set the mood with man-drawers—boxers, briefs, manties, we’re not picky—that befit the occasion and the planet.
With the above in mind, we’ve teamed up with Deadgoodundies.com to highlight some of the key trends in underwear in 2018. It’s the perfect time for making the perfect romantic gesture…
DOING IT FOR YOURSELF
Men will be buying their own underwear far more in 2018. Growing confidence, interest in fashion, appreciating quality, enjoying shopping online – all of these could explain a rise in the purchase of underpants for men by men.
Sales at Deadgoodundies.com have shot up in the last year and the proportion of male buyers is higher than ever. As DGU founder Adam Davies explains: Being online we have always had a predominantly male audience but the percentage of female shoppers has reduced to single figures. Men like the choice, freedom and privacy of shopping online, especially for something as personal as pants.
COMFORT ALL THE WAY
Men have always bought comfy kecks, right? Well, levels of personal comfort have rocketed with the use of soft but supportive fabrics, clever yarns such as Coolmax and combinations like cotton modal, but most of all through dedicated design, focused on the pouch. Brands like Comfyballs, which just debuted on DGU, make big promises on this score.
The thought of ball-boosting underwear has some men running for the hills, but now there are levels of this category is increasingly popular. Ergonomic designs can actually enhance or just make the most of what nature gave you, sometimes by; slightly differently in the same pair. The joys of ergonomics include aeration thanks to a bit of lift, a good shape under clothes, avoiding constant adjustments and, if you want to, great opportunities for showing off.
COLOUR COLOUR COLOUR
Brands say 2018 really will be the year of colour in men’s underwear, rivalling the male swimwear sector. Fancy colours, contrast waistbands, lively prints, you name it, they have it. Of course, white and black are always top sellers, but bright and subtle shades – everything from neon to pastel – are on the cards.
CAMO AND ANIMALS
Camouflage and animal prints never go out of style for gent’s undies. These days camo can be muted neutral tones rather than military khaki or blue. Watch out too for camo created from a uniform pattern of one image. Animal prints might be classic tiger or zebra, or a collage of pictures of the actual animal or its face. Remember the Chinese Year of the Dog starts in February. And make sure wild prints are grown up for the full effect, not strategically placed elephant’s trunks.
CLASSICS NEVER DATE
Classic underwear for men isn’t the boring stuff your Dad wore when he was young. A 2018 classic will have earned its keep as a consistent best seller bought over and over again by men who can’t give up that particular look, style, feel, colour… Think of safe brands like Jockey and Sloggi but also HOM, Doreanse and British Boxers.
WHY CHANGE YOUR UNDERWEAR?
Old underpants are not a comfort blanket.
Be bold and be romantic.
Enjoy treating your loved one with some top tips on choosing the right underwear to impress.
For other articles regarding High Street Gent’s top tips on choosing under, click here.
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