Pants with a purpose to give you confidence

We all (well most of us wear pants) and those of us that do, are looking for more sustainable ways to contribute to the planet or believe and belong to something good. That’s why the only underwear choice for me now is CAVALIER.

Let me tell you a little bit more…


Setting out to change the world can be daunting (and a little lofty), so CAVALIER started with the basics – underwear. It comes from a sector that is doing irreparable damage to the environment, and is often advertised in a way that makes us all feel bad about our differences and imperfections. It’s time to rethink underwear.

CAVALIER know that brands have the power to affect change in the world, and believe that it is their purpose to have a positive, lasting legacy on both people and planet.

To be more CAVALIER is to be confident, bold, and fearless in challenging the status quo. That means using the bodies and faces of real people in all of our advertising, and using representation to empower love and confidence.

To be more CAVALIER is to respect, learn from, and take responsibility for our planet. The sustainable fabrics we use are inspired by nature, and ensure our planets’ health and future. They also feel great, with form-fitting silk-like softness that inspires confidence and sensuality.

To be more CAVALIER is to treat people as we would wish to be treated ourselves. Cavalier’s supply chain is completely transparent, and are proud partners of MAS Intimates who craft our underwear. MAS operate to the highest ethical standards, so you can be certain of the fairness and equality that your purchase assures.


Why should I wear that? Why are you selling it? Who is making it? Who is profiting? Why don’t I see my body in your adverts? Can I trust what you say? Do you trust that I care?

From day one, CAVALIER set out to design garments for every body, to weigh form and function in equal measure, and to advertise inclusively and respectfully.

They asked friends, family and anyone that would listen what helps them to feel confident everyday, and for many this started with their basics. Their pants. Boxers. Knickers. Undies. We all want comfortable, great fitting foundations no matter your age, shape or gender. We also want to feel sexy, confident, and in tune with our bodies.

They found that the men’s market was particularly behind in these areas, with many brands still spiriting the same messaging and designs that they launched twenty to thirty years ago. Men come in all shapes and sizes too, and deserve the consideration.

Although far more evolved, the women’s market is chaotic, with countless brands over-promising and under-delivering. Cheap fabric and poor quality design flow in abundance, and you never know what will arrive in the post.

By holding to the principles of luxury fabric, high-quality tailoring, and innovative design, CAVALIER garments are designed for every body. Every body that wants comfort and confidence with their clothes on or off.


With my focus on gents body confidence, is the main reason I jumped at the chance to work with CAVALIER – because every man deserves to feel sexy. I know I did in these undes.

Who said sustainable couldn’t be sexy? It’s time to rethink underwear.

Use my code AF-HIGHSTREETGENT15 via this link to grab 15% off your order.


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