MOBS LONDON is a brand new London based company specialising in lifestyle products for young men. MOBS LONDON was set up for a couple of reasons, one being a flooded gift market for young ladies and secondly a poor minimal selection of products for young men.

I can remember being 13 years old and wanting to step away from the t-shirts with cartoon characters on, the full sports-kits, childish outer-wear and dress like a grown-up…the only problem with that, was the fact that the sizes of clothing for a small man were far too big for my (still) boyish frame! Although I was 13, I definitely thought I was going on 30 and that one size fit all; the truth was the t-shirts, trousers and jackets were all too long and definitely oversized from any high street retailer! It frustrated me and it frustrated my mum!

It’s exactly the reasons mentioned above how MOBS LONDON came about. MOBS have created a brand working with UK designers and printers to produce some exclusive apparel. Alongside the MOBS LONDON brand they have high quality products which have been carefully sourced, trying wherever possible to work with manufacturers in the UK, for the purpose of the younger adult.

Mums…fear no-more, finally!

With the above in mind, in this article we’re going to look at a few of items from Mobs’ collection and show you that this brand, although aimed at young men is still appropriate for those pushing out of the target age bracket (like ourselves!) and a few ideas to style them.

Logo T-Shirt (Black) £20.00

The beauty of a plain t-shirt is the ability to dress it up or down. For summer, grab your lumberjack shirt, throw it round and your waist. This kind of t-shirt is easy to wear in any occasion with any clothing.

Blah Hat T-Shirt £30.00

A white tee, with a printed image is easy to wear with jeans and trainers.

Red ‘Y’ Tee £30.00

This red tee, is perfect for summer 2016 – one of the key trends for this season is bold colours…it’s bang on trend!

All in all, MOBS is a cool, simple and well designed brand that has been created that on the whole includes chaps from the pre-teen age all the way up to us in our late twenties!

The website is easy to navigate, with lots of product photography and the quality of the items are demonstrated throughout the site. The prices are clearly listed so there are no shocks or surprises at the checkout.

It was about time someone spotted this gap in the market and filled perfectly with a brand that any age of gent would be happy to wear, tricky job, but with the bright colours, simple designs, no age restrictions are placed on these products.

Not only does the brand sell t-shirts, they sell the following items:

• Sweaters
• Underwear – this is actually British Boxers we reviewed before (click here)!
• Bags
• Stationery
• Accessories (the clever iPad sleeves are made from recycled tarpaulin!)
• Toiletries

The one-stop shop for the younger gent was founded by the wives of Gary Barlow and Jason Donovan: Dawn Barlow, who has three children with Gary, and Angela Malloch, who has three with Donovan…after becoming frustrated while trying to find gifts for their teenage sons.

Dawn said: “We felt the market was flooded with great products for girls and, unless you want tech or novelty, nothing for the boys. It was as simple as us just saying to each other ‘Why don’t we fill the gap ourselves?’ We did a lot of market research, mostly on our boys and their friends. We found they really like to keep things simple and that was a good starting point.”

The brand remains true to it’s ethos, whilst broadening it’s horizon’s and making it an appealing brand for all.

I’m sure this is one Mum’s and Son’s are going to love!

Here’s what we got from MOBS and how it looked when it arrived: